Category: SEO Advice
SEO Newsletter: SEO Isn’t Dead (Again)
(This is the 18/02/2025 issue of my newsletter – subscribe here) Hey hey, February’s in full swing and the SEO world is as chaotic as ever. Google’s throwing consent forms at us, everyone’s obsessed with AI search, and somewhere, someone’s still trying to stuff keywords into their meta keywords tag (bless… Read More
SEO Myth Debunked: Reciprocal Links Are Bad For SEO!
Remember back in the good old days when everyone was convinced mobile phones would give you brain tumours and eggs were bad for you? The “reciprocal links are evil” myth is right up there with those classics, and about as old. What’s All The Fuss About? Every time someone mentions… Read More
SEO Myth Debunked: High Bounce Rate Hurts SEO!
Stop panicking about your bounce rate! Another day, another SEO myth causing unnecessary stress. This time it’s bounce rates, thanks to a Google ‘leak’ that showed they can measure how quickly people leave your site. Cue widespread panic and wild speculation about rankings plummeting because of high bounce rates. Let’s… Read More
Personal Brand Authority Is Better Than Corporate Bollocks
When was the last time you saw someone get properly excited about a corporate blog post? Never, that’s when. Yet here we are in 2025, with companies still churning out bland, personality-free content on LinkedIn and their websites like personality is something to be afraid of. Look at your LinkedIn… Read More
SEO Myth Debunked – Adding Your Location To Every H1 Is Crucial For Local SEO
Remember when every business website looked like it was playing geographic bingo with its headings? “Professional IT Support Services Stoke | Best IT Company in Stoke | Computer Help Stoke”. It made my teeth itch then, and it still does now. This nonsense started back when search engines such as… Read More
SEO Myth Debunked: Duplicate content results in penalties!
The mythical duplicate content penalty – striking fear into the hearts of website owners since Google first crawled the web. I can’t tell you how many business owners I’ve seen in absolute panic mode because they’ve got two pages with similar content. “Google’s going to blacklist us!” they wail. “We’ll… Read More
Stop Giving Away Your Traffic – Why You Should Host Your Own Links Page
Still using Linktree (or Beacons, Shorby, Bio.fm, or any other link-in-bio service) for your social media links? Let’s talk about why you’re handing your valuable traffic to someone else. The Problem With Link-in-Bio Services Every time someone clicks your Instagram bio link or your TikTok profile link, they’re not landing… Read More
Who Messed Up SEO? SEOs Did!
We’re our own worst enemies in SEO. Every time we find something that actually works, we spam it into oblivion until Google has no choice but to shut it down. It’s like finding a secret path to the sweet shop, then telling everyone until the owner builds a massive fence…. Read More
Will An XML Sitemap Magically Boost Your Rankings?
One SEO myth that continues to confuse website owners and digital marketers alike is the belief that an XML sitemap is some sort of secret weapon for climbing search engine rankings. Let’s debunk this myth and understand the true role of sitemaps in your SEO strategy. The Sitemap Misconception Imagine… Read More
Why You Can’t Just SEO One Page Of Your Website
“Can you just SEO this blog post for me?” I get asked this a lot, and the answer is usually a resounding “No.” That’s not how any of this works. Search engine optimisation isn’t a magic wand you can wave at a single page. It’s about your entire website working… Read More
When SEO ‘Experts’ Attack
(This is the 04/02/2025 issue of my newsletter – subscribe here) Thanks to everything that is holy, January is finally over. Take a breath… Your inbox is probably stuffed with “experts” telling you exactly how to do SEO in 2025. A lot of them are talking complete nonsense. Let’s sort out… Read More
The ‘When SEOs Attack’ Newsletter
(This is the 04/02/2025 issue of my newsletter – subscribe here) Thanks to everything that is holy, January is finally over. Take a breath… Your inbox is probably stuffed with “experts” telling you exactly how to do SEO in 2025. A lot of them are talking complete nonsense. Let’s sort… Read More