Category: SEO Advice
How I accidentally became an SEO (and why I still hate jargon)
(This is the 04/03/2025 issue of my newsletter – subscribe here) Heads up: If you’re just here for the links and the bonus SEO tip, scroll down past my nostalgic ramblings and moans about the SEO industry… So someone asked me the other day how I got into SEO, and I… Read More
Why most SEO Audits are a Complete Waste of Money
Have you ever paid for an SEO audit only to receive a massive PDF that looks suspiciously like it was generated by an automated tool? A document so packed with technical jargon and “urgent issues” that you need a translator and a stiff drink just to get through page one?… Read More
SEO Myths Debunked: SGE is going to kill organic search!
Everyone’s losing their minds about Search Generative Experience like it’s the SEO apocalypse. The panic merchants are out in force, declaring the end of organic search as we know it. Website owners are having kittens, wondering if there’s any point in creating content anymore. Take a deep breath. We’ve been… Read More
SEO Myth Debunked: You MUST Have Your Keyword in the First 100 Words!
If you’ve spent more than five minutes reading SEO advice online, you’ve probably seen this gem: “Make sure your keyword appears in the first 100 words or Google won’t know what your page is about!” If you’ve read any of the other SEO Myths Debunked posts, you already know I’m… Read More
Why Google Search Console isn’t showing all your website clicks
Have you ever logged into Google Search Console, looked at your search terms report, and thought “hang on, these numbers don’t add up”? Don’t worry, you’re not imagining things. Search Console is deliberately hiding a massive chunk of your data. The numbers don’t lie (but they do hide) Whether you… Read More
Why your Average Position in Google Search Console is Absolute Rubbish
Ever had a client excitedly tell you they’re “ranking 12th on Google”? Or maybe you’ve been staring at your own GSC dashboard, feeling chuffed about your “average position” of 9.3 or pissed off because GSC says your average position is 83.6? The average position number shines out at us in… Read More
Building Quality Backlinks Without Dodgy Tactics
If you’ve spent more than five minutes in the SEO world, you’ve probably received at least a dozen emails offering “guaranteed DA70+ backlinks” or “10,000 links for £99!” Delete them. Now. Building quality backlinks isn’t about buying in bulk from dodgy sellers with even dodgier sales techniques, it’s about creating… Read More
Sometimes SEO Isn’t The Answer, Believe It Or Not!
Let’s get one thing straight: your website isn’t a digital art gallery where people come to admire the view. It’s a business tool designed to do one crucial thing – convert visitors into customers. Yet, so many businesses are obsessed with driving traffic, completely missing the point that website visitors… Read More
Is Google Deliberately Making Search Results Worse?
Picture this: you’re strolling down the high street, and you spot your go-to shop. But instead of the usual enticing window display, it’s like someone’s raided the rubbish bin and chucked it all in the window. The shop you used to love suddenly looks like a jumble sale reject. What’s… Read More
Google’s Having Another Wobble – Search Ranking Volatility On The Move Again
Like British weather during festival season, Google’s having another unpredictable moment. Just when you think things have settled into a pattern, along comes another shift. One minute your website’s basking in search result sunshine, the next it’s clouded over a bit. The interesting part? The usual SEO weather forecasters are… Read More
No, You Can’t Make Google Crawl Your Site Faster (And You Probably Don’t Need To)
Every other week (or so it seems), someone asks me how to make Google crawl their site faster. They’ve usually been told by some SEO gooroo that there’s a secret code, special tags, or magical setting in Search Console that’ll make Googlebot sprint to their site like it’s running the… Read More
40 Number Ones in Google? WTF, AIO?
Just when you thought you understood how Google displays search results, they’ve gone and chucked 40 number one spots into the mix. Nope, that’s not a typo – we’re seeing up to 40 different citations in AI Overviews (AIO) recently, particularly it seems for health and medical queries. Here’s a… Read More