Category: Social Media
Social Media Marketing – It’s What We’ve Always Done, Isn’t It?
I was speaking to someone the other day about the ‘advent’ of ‘Social Media Marketing’ and found myself saying “But Social Media Marketing is just what we’ve always done, isn’t it? Forums, mailing lists, groups of like minded people – we were doing these things 20+ years ago!” And it’s… Read More
5 Ways NOT To Market Your Services On Twitter
If you are a business owner who needs to learn about marketing, it’s important to learn how to Tweet for success. Like any other matter in marketing, there’s a right way to do things, and then there is the wrong way to do things. Those who want to market their… Read More
How Calls To Action Work On Social Media
(This post was written many moons ago but the advice is still valid!) A while ago I wrote about having a call to action in all blog posts, yet it’s still the number one piece of advice I give to people. So it was nice to come across this handy… Read More
Ten Top Twitter Tips Trainers Can Try Today
As social media grows in popularity, often the barrier a company faces isn’t believing in the power of Twitter, but making it work for their particular offering. Here are ten Twitter techniques that you can start using today to begin promoting your training business and building a community around your brand. 1) Sharing Useful… Read More
Should I Buy Facebook ‘Likes’, Twitter ‘Followers’ And ‘Fans’?
Just some of the headlines of email I’ve received in the past week. Then there are the potential clients that approach me asking if we can ‘buy fans or followers’. Well the answer is a resounding: NO! I can see why it seems a great idea. 10,000 people listening to… Read More
Social Media Marketing – An Old Story
We were clicking, viewing, commenting and sharing, long before the term ‘social media’ was coined. The world of business is going mad for social media, with a recent study suggesting 92% of businesses in North America are using it in some way. This is exciting of course, but in this… Read More
How To Track Social Media Marketing Results
Oi – why are you reading a post from 2014? Go read something newer! It’s easy to jump into social media without really thinking through how it will work for you. How are you going to determine the results (in fact, in a lot of cases, what do you WANT… Read More