If you are a business owner who needs to learn about marketing, it’s important to learn how to Tweet for success. Like any other matter in marketing, there’s a right way to do things, and then there is the wrong way to do things. Those who want to market their services on Twitter should learn how to gain followers, but not by being these five marketers.
The Internet Explosion – Above all, this is the #1 thing you don’t ever want to do. Some very, very foolish business owners don’t know when to step away from the computer when they are angry about something. Once in a very blue moon, a Twitter marketer will post a rant about customers, or something along those lines, in a very unflattering light. If you ever post a rant about a customer, you can bet that people will always think twice about choosing you as the business they want to go to. Should you get the feeling that you need to do this, just back away from the computer, and get a cup of tea. You don’t need to sacrifice your business for a 5 minute revenge.
The Spammer – You have probably seen this one on Twitter. Constantly posting links without any information is a great way to get people to filter out your tweets at the blink of an eye. Customers won’t know whether you are a virused user, a business with a really terrible marketing approach, or a spam bot. For their own computers’ sakes, users will quickly stop following you if they feel this is what you’re doing. Actually put some effort in your Twitter marketing! Come up with real content that isn’t a pile of links or repetitive phrases, and your Twitter following will blossom.
The Trigger – Similar to the internet explosion, the person who posts something very controversial or incendiary will probably find a drop in their sales. Topics that could trigger a nasty backlash include politics, anything that could be considered racism, or anything that could be related to religion. Your customer base could include anyone. Why alienate them? Why alienate yourself? If it’s a really bad gaffe, your company could be faced with protesters and boycotts. Natural food megastore recently had an entire Twitter following devoted to boycotting their products after unsavory staff relations had come to light. Do you really want to be the one to spark your own Twitter boycott?
The Strong, Silent Type – Some people simply feel strange talking about their Twitter accounts off Twitter. And, it’s understandable. It can be awkward. But, if you don’t advertise your Twitter account, you won’t ever see enough followers for it to become a substantial part of your marketing campaign. The point of marketing is to get people included in your company, and to develop a better community around your company. Not telling them how to be a more active part of that community keeps that community from growing.
The Pre-Packaged Dealer – People can smell out fakers a mile away. You want to appear like a human being to them, which means that any message or following that appears to be manufactured will quickly be disregarded by most people. No one, but no one, wants to feel like they are talking (or listening) to a robot. This is why formula invites, tweets, and messages don’t work. Believe it or not, an organic approach with one or two tweaks might be the best approach that you can have on Twitter.
Done ‘properly’, Twitter can boost your web traffic, increase your sales, encourage referrals and build relationships – surely that’s what every business owner on Twitter wants?
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