It’s interesting to see the reactions when I tell people that I can easily write upwards of 20 blog posts a week – not only for myself, but also for clients.
Some think it’s not possible, some think it’s crazy, and others think ‘ghost blogging’ is wrong.
Now I’m not going to go into the rights and wrongs of ghost blogging, because it’s a whole other post, but I’m going to tell you how I manage to write so many blogs, and where I get my inspiration from.
Firstly, let me tell you the kind of people I have written blogs for – it’s pretty varied:
- a handbag website
- a kiddie’s clothes website
- a cosmetic surgeon
- a hotel
- an accountant
- a company specialising in interactive voting
- 3 web designers
- an SEO and Adwords company
- a wedding organiser
- a fireworks company
- a security marking company
- a mortgage broker
- a Sharia banking app
- many PR companies
This is not counting writing for my own blog, and for guest slots in other places. It all adds up to a lot of blogs!
So how do I do it?
Firstly it helps that I’m a pretty fast typist – and the words come out of my head and onto the keyboard pretty quickly, so most blog posts take very little time to write, once I have the idea.
How do I get the ideas?
Inspiration strikes in the strangest of places – for example I thought of this blog post while sitting on the patio drinking a cup of tea and trying to decide whether to pick the tomatoes!
I get blog ideas all the time, from things I chat about with friends and family, from watching the TV, from reading and more. Whenever I get an idea I jot it down either in a notepad file on my PC, or a ‘real life’ notepad in my office. If I’m out and about I’ll put it into my phone.
If I’m actively looking for blog ideas then I’ll start by reading the online newspapers:
- The Telegraph
- The Guardian
- The Times
- The Daily Mail
- The Sun
- The Mirror
Yep, even the tabloids – always great fodder for lifestyle type blogs.
I’ll look through the papers and see if anything takes my fancy, or if a news story is related to an industry one of my clients is in.
Then I’ll look through industry type sites, depending on which industry I’m writing for.
Then I’ll do a Google search for the keyphrases my client is focusing on to see if I can pick anything up from there.
Usually by now I have 2 or 3 ideas.
Write the headline
Once I have the idea for the post I start thinking about headlines. Is it going to be a ‘top tips’ kind of post? Or maybe an ‘answer the question’ type? Or just a simple opinion piece on the latest related news item?
Once the headline is written then the blog pretty much writes itself – thankfully!
600 – 1500 words later and either the post is posted, or scheduled in WordPress, or it’s winging its way to my client for approval. All that’s left for me to do is source pictures, and promote the post if necessary.
I’m lucky that I enjoy writing blogs, and can write in different styles, to suit each client – and I’m lucky that I find writing multiple blog posts a week a pretty fun task
How do you decide what to write about? And how often do you do it?
Want to find out more about how blogging can help your business? Book a FREE Zoom Consultation with me now!