The usual advice when you’re posting on social media such as LinkedIn, or your blog is that only 1 in 4 or 5 posts should be promotional – the others should be helpful/educational/advisory.
So it’s easy to get disheartened when posting on places like LinkedIn – why should you spend time thinking up helpful and educational posts when all you really want to do is get clients?
And I get it.
But it’s also true that helpful and advisory posts, updates about what is going on in your industry, actionable tips that people can put into practice on their own – these are all post types that do well for a few reasons:
- LinkedIn is actively trying to give posts such as these more reach, or so they tell us.
- People love to link to posts like these on your blog, which helps with SEO.
- You can usually write a really good title for blog posts such as these, which is also another SEO bonus.
- By actively asking people to repost your post as your CTA, you can increase your reach with posts like these.
So make at least one of your posts this week something that helps people out.
- Have you found a great group that helps and supports you? Talk about it and tell people how to join.
- Did you get a really good tip elsewhere that has been good for you? Share it and link to or tag the person who told you.
- Is something happening in your industry that people should know about? Write about it.
- Do you have a little known trick that makes life easier/achieves something faster/will help people out? Share it, even if you’ve seen someone else in your network share the same thing – it will still be new to a lot of your followers and readers.
Helpful posts and blogs are great for interaction and recommendations – why not take an hour or so of your time to write down a few and then either write them and schedule them, or add them to your calendar as a reminder to write them over the coming weeks.