Google SEO – do you need to E-A-T more?

by | Dec 11, 2022 | SEO | 0 comments

If, like me, you love your food, then EAT is more likely to mean something other than SEO.

But for those who may not be as familiar with Google’s term: EAT stands for “Expertise, Authority, and Trustworthiness.”

And when it comes to SEO, these three factors are crucial for ensuring that your website ranks well in Google’s search results.

But let’s be real – who wants to read about dry, technical SEO jargon when we could be talking about food? So, in true foodie fashion, I’ve decided to break down the concept of EAT in SEO using my favourite subject of all — eating out…

🍝 First, let’s talk about Expertise. Just like a well-trained chef knows their way around a kitchen, a website with expertise in a particular subject will have thorough and accurate information on that topic.

For example, a website about Italian cuisine should have in-depth knowledge of the different regions, ingredients, and cooking techniques used in Italian cooking. It’s like a plate of perfectly cooked pasta – the chef knows exactly how long to boil the water and how to properly season the sauce.

⭐ Next, we have authority. In the world of SEO, this refers to a website’s credibility and influence in its field. It’s like a fancy restaurant with a Michelin star – people trust that the food will be top-notch because the restaurant has been recognised by a reputable authority. In the same way, a website with high authority in a particular subject will be trusted by both search engines and users.

🧼 Finally, we have trustworthiness. Just like you want to make sure your food is prepared in a clean and safe environment, a website must be trustworthy in order to rank well in search results. This means having accurate and transparent information, as well as secure connections for any transactions or personal information. It’s like a hygienic and well-run kitchen – you can trust that the food will be safe to eat because the chef and staff follow proper food safety guidelines.

So, there you have it – the concept of EAT in SEO explained through the delicious world of food.

Remember, just like a well-crafted dish, a successful website requires expertise, authority, and trustworthiness to truly satisfy the appetites of both search engines and users.

Bon appétit!

(Want to know more about EAT and how it relates to your website content and SEO? Follow in the footsteps of copywriters who know that they need to up their SEO game in 2023 and come and hear it As It Is – or grab me on LinkedIn for a chat! )

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