You’ve worked hard all year on your blog, and your comments, visitors and Google traffic is reflecting that graft. But let’s face it, it’s Christmas week and you might not feel like blogging with a bellyful of mince pies, or nipping down in between basting the turkey and boiling the gravy to pop in a quick post or two. And then there’s that odd week between Christmas and New Year when no-one’s quite sure what to do…
So is your blog going to be a barren wasteland over the Christmas period? Will your readers think you’ve given up on them? Will Google wonder where you’ve gone?
Not if I can help it – here are 5 ways you can keep your blog updated over Christmastime, leaving you free to enjoy your family and forget about work for once.
1 – Schedule, schedule schedule
You’ve got a few days yet, so get writing! You’ve probably got some half written posts sitting around that you’ve either not finished or not used yet, so finish them off and then use the scheduling facility in WordPress to post them for you. Your blog posts will appear as if by magic, and you don’t have to lift a finger!
Install the editorial calendar plugin and you’ll be able to see at a glance which days you have or need posts for, and move them around with ease.
2- Grab some guest posts
A great last minute standby, guest posts could keep you going over the festive season. As long as you make sure they’re relevant and of interest to your readers, they could save you wondering about your blog while the sprouts are burning to the bottom of the pan!
Ask your Twitter and Facebook followers if they have any blog posts lying around they’d like you to feature, or maybe they could write you something in the next couple of days? No takers? Then pop along to the fab MyBlogGuest where they have a whole host of bloggers with content to spare – you could find a great source of guest blogs well into 2023!
3 – Create some round up posts
Round up posts are great for filling space, and for only taking a little time to set up. If you’re on WordPress, install the Instant Weekly Round Up plugin – it allows you to pick and choose the categories you want to include from your old blog posts, move them around, and delete the ones you don’t want to show. For only a couple of minutes work you could have a great post ready to go, purely from all the work you’ve put in this year.
4 – Reschedule some older posts
Not everyone will have seen your post the first time around, so why not spend some time going through your archives and reschedule and reuse some of your older posts? Maybe ones that didn’t generate the traffic you thought they would, or haven’t had as many comments as you would have liked, or even really popular ones you think people would be interested in seeing again.
Different to a round up post, this is a reposting of a whole blog post. In WordPress simply change the post from ‘published’ to ‘scheduled’ and you could get a whole new audience.
While you’re scheduling you may even see bits of the post you want to elaborate on or change, or there may be an update you can add – a great way to use old content in a new way.
5 – Get someone else to do it for you
(Come on, you knew this was coming, right? )
It’s not too late to hand your blog over to someone else for a couple of weeks and give yourself a complete break.
A fresh eye, some new ideas, and more importantly some great content to ensure that your blog isn’t forgotten over Christmas.
Whether it’s your trusty VA or someone like me who offers small business blogging management, you can rest assured your blog is in good hands and isn’t going to languish. An added bonus is that I’ll give you a swift kick in the New Year to either get back on the blogging horse, or decide that you’re happier leaving it to someone else.
OK Nikki, if I decide to use you, what’s it going to cost?
Depending on your blog industry, the amount of blogs you need over the Christmas period, and how long you need me, a SEO Copywriter in the UK for, it could cost as little as £300 per blog site for me to write blog posts, upload them, optimise them and promote them while you’re pulling your Christmas crackers with your kids.
But, as always, places will be limited (to 5 in this instance) – I’ve got to have time to cook my own Christmas Pudding and those parsnips aren’t going to maple glaze themselves!
Drop me a line to email@example.com and let’s chat or book in a call now.
So there we are – 5 ways to keep your blog going over Christmas with the minimum of effort and hopefully the maximum of results.
Enjoy your turkey!