Client:
Public Sector Community Gruop Socitm
What I did:
Alexandra had been piecing together SEO knowledge from wherever she could find it – courses, articles, things that popped up in her feed. The problem with learning that way? You end up with a jumble of advice that ranges from solid to outdated to completely made up, and no real way of knowing which is which.
We spent an hour going through her organisation’s website together, looking at how Google was reading it, what was working, and what needed attention. Meta titles, heading structure, internal linking, what to do with old event and course pages so they stop cluttering up the site and confusing search engines – we covered the lot.
Alexandra already had good instincts. She just needed someone to confirm what was right, flag what wasn’t, and give her a clear path forward. We also tackled her dread of search intent research, which – as is usually the case – turned out to be far less terrifying than she’d been led to believe.
What Helen said:
“Thank you so much for the 1-2-1 hour on SEO Strategy. Incredibly useful. Really glad to have have plenty of things to think about and do. It’s really cleared up a lot of stuff I’ve picked up about SEO (from the ether and in courses that weren’t quite right for me). And I feel ready to tackle it again. So helpful to have somewhere to start. Needless to say I did also like having some of my thoughts/ideas/things I’ve been trying here and there reinforced by Nikki’s observations and suggestions. So yay me.
Possibly most importantly personally, I’m v. glad to have my fear and dread of keyword research reset.
I’ve been a passive consumer of Nikki’s content on LinkedIn and in her newsletter for a while. And when the opportunity came up to get a bit of budget approved for me to spend time with someone who really knows what they’re talking about for SEO, Nikki was the obvious choice.”
Want your own hour with me? I’ll review your site live, show you exactly what’s holding you back, and give you a clear list of what to fix, and how. Practical advice you can action straight away.
