Working With Nikki Pilkington For SEO – What Do I Need From You?

Congratulations on making an awesome choice to work with me on your SEO. Now let’s get the boring-but-essential bit out of the way.

Before I can start, I need access to a few things. The sooner you can get these sorted, the sooner we can get going – delays getting access in tend to mean delays getting started.

If you don’t have any of these set up yet, just let me know and I’ll tell you whether I can set it up for you or point you in the right direction.

Access To Your Google Search Console

This lets me see which of your pages Google knows about, which it doesn’t, and what search terms are already bringing people to your site. It’s the foundation of pretty much everything I do.

Don’t have a Google Search Console account? Just say the word – I can set one up for you.

Already have one? Add nikki@nikki-pilkington.com and leigh@nikki-pilkington.com as users with full access. Here’s a guide if you’re not sure how.

Access To Your Google Analytics

This lets me look at your traffic history and where your visitors are currently coming from.

Don’t have a Google Analytics account? Just let me know and I’ll set it up for you.

Don’t know how to give me access? Here’s a guide that should help – just add nikki@nikki-pilkington.com and leigh@nikki-pilkington.com as users with full access.

Access To Your Google CPC Account

This helps me to see which phrases you are currently targeting for paid advertising. If you don’t have a CPC account, you can ignore this part!

Access To Your WordPress Or Website Admin

In order to perform the necessary changes on your website, I will need access to any admin or CMS – if you don’t have this info your web designer will.

Either add nikki@nikki-pilkington.com and leigh@nikki-pilkington.com to your system, or set me up as a new user and let me know the login details.

Your Google Business Profile (if you have one)

If your business has a Google Business Profile – the box that appears on the right-hand side of Google with your address, phone number, reviews, and so on – I’ll need access to that too. It’s a significant part of local SEO and worth getting right.

Don’t have one yet? If you think you should (not every business needs one), let me know and I can set it up for you.

Bing Webmaster Tools

Most people forget Bing exists, but it’s worth being on there – especially as Bing now powers a lot of AI search results through Copilot. Bing Webmaster Tools is the equivalent of Google Search Console for Bing, and I’ll want to take a look.

Don’t have an account? I can set this one up for you.

Have one? Add nikkipilk@gmail.com as a user.

Bing Places for Business (if you have one)

Similar to Google Business Profile, but for Bing. If you have one, great. If not and you want one, I can do the initial setup – but Bing will send a verification PIN to your address, phone, or email, so you’ll need to complete that final step yourself. It’s painless, I promise.

An Introduction To The Person Who Looks After Your Website

In some cases I won’t be able to make changes on your website myself. If this is the case, or the structure needs changing, I need to be able to contact the person who can. A quick email introducing us is very much appreciated, or let me have their details and I’ll introduce myself.

An Introduction To Anyone In Your Company That Writes Copy/Content

A big part of SEO is content and copy. If you haven’t take me up on either my SEO Copywriting or Blogging for Business services, I need to be able to speak with the person within your company who writes for you. I’ll need to be able to send suggested blog titles and new page content to them depending on the search phrases we’re targeting. An email introducing us at the beginning will help to make sure things run smoothly.

A Signed Order Form

You should have received an order form and terms and conditions from me – once this is completed, we’re almost good to go – just one more thing:

Your Setup Invoice Paid

Once the initial set up invoice is paid, I can get started on your SEO and we can start seeing some great results for your website!

If you have questions about any of the above, you can contact me in the usual ways.