Hey hey!
I’ve been reading a lot of emails and LinkedIn posts from “gooroos” recently, and someone seems to have put something in the water, because they’re all saying the same thing – “stop giving stuff away, because you’ll attract DIYers and people not willing to pay for stuff”.
Bollocks.
I’ve had this argument many many times over the last 30 or so years – “don’t tell people how you do what you do because they’ll never pay you for it” – and guess what? I still have clients. And enquiries. And recommendations.
So to spite all the know-it-all business coaches who say you can’t build a business by giving stuff away, here are some things I’ve given away recently, and one new thing I’m going to give to you right now that no-one was expecting!
(This is the 14/07/2026 issue of my newsletter – subscribe here)
The Great NP Giveaway
Let’s start with what’s on my website:
On this page, I give you:
- An on-page SEO healthcheck
- An 8 day LinkedIn challenge
- A blog post structure checklist
- An on-page SEO mini guide
And beyond that, there are blog posts (which i have often repurposed as LinkedIn posts):
- Sort out your H1s
- And your meta/SEO titles
- And your portfolio/case studies page
- And your internal 301s
Beyond THAT, I take part in these fab groups where I give what I can:
In the beginning, I did this to establish my credibility, show people I knew my shit, etc. Now I do it for another reason.
At this point I have to credit my lovely friend Holly Christie, because I asked her to help me write this – it felt a bit ‘me, me, me, look how fab I am’ which is very much not what I wanted.
And she said “because giving something back is an important part of work – supporting others in getting the right advice and raising the standard in the industry as a whole”
She really did say it:
And that is it really – of course I want to get business by giving you all this stuff, but I am also lucky enough to be in the position that I think I have a say on the standards of the community.
So if my stuff helps, then I’m happy.
But the whole ‘don’t give stuff for free’ pissed me off enough that I am giving you something extra for free.
The non-wanky On-Page SEO Toolkit
In short: It’s 10 lessons, perfect on-page SEO
Get it: Here
I know right? Radical…
I only ask one thing from you – if it helps, write about it – a LinkedIn post, a blog post, an email to me – just tell me it helped! And, if you’re in the Northampton area, I’d love it if you could talk about my talk next week – I’m at Vulcan Works talking about “The SEO list you can fit on a post-it note” – if you’re local I’d love to see you there (it’s also no charge – bite me!)
This newsletter has sat in my drafts folder for a while because I wasn’t sure how to finish it off – but I guess the summary is “Don’t listen to what everyone else is saying” – giving stuff away works for me, so I’ll keep on doing it.
See you next time.
Always non-wanky
Nx
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