If you’re looking at April’s calendar and wondering how to create content that doesn’t just scream “EASTER!” or “CHOCOLATE!” like everyone else, you’re in the right place. Grab yourself a Cadbury’s Creme Egg and let’s plan your content strategy for the month ahead.
April is absolutely rammed with opps beyond the overdone holiday posts. The trick is finding those genuine connections to your business that won’t make your audience cringe.
A good content plan means you can transform one solid idea into:
- A valuable blog post
- Engaging LinkedIn content
- Multiple social media posts
- Newsletter material worth reading
This isn’t another ‘Days of…’ list with literal and obvious ideas alongside. I tend to try and think a little more laterally – if you haven’t watched this video on how I see ‘Days Of… content, its worth a watch. (Put it on double speed, it will only take about 3 and a half minutes, or just read the post.)
So, as The Ramones would say, hey ho, let’s go!
Seasonal Events
OK, because it’s expected, let’s do these first – the major events that everyone will be posting about.
Easter Weekend (18th-21st April)
Rather than just another “Happy Easter” post with stock photos of bunnies, think about the broader themes that actually connect to your business in a meaningful way.
Blog idea: Business Renewal – Spring Cleaning Your Processes and Systems
LinkedIn approach: Share how you’ve refreshed or revitalised an aspect of your business
Social content: A series on small changes that made big differences in your business
Newsletter angle: Feature different business owners’ renewal stories
I chose this angle because the renewal/rebirth theme of Easter offers the perfect opportunity to talk about business improvement without forcing bunny ears onto your logo. Every business has processes that occasionally need reviewing and refreshing – sharing yours provides genuine value while still acknowledging the season. I talked about renewal in this blog ideas post too – maybe I’m trying to tell myself something?
Tax Year Begins (6th April)
This is a fab opportunity to share financial wisdom without being another boring tosser banging on about tax deadlines (if you’re an accountant or bookkeeper you’re allowed to be a boring tosser, obv.).
Blog idea: What I Wish I’d Known Before My First Tax Return
LinkedIn approach: Share your biggest financial lesson from the past year
Social content: Quick finance tips for small business owners
Newsletter angle: Interview with a small business accountant about common mistakes small businesses make.
I went down this route because most small business owners have made financial mistakes they learned from. Sharing these creates genuinely helpful content that people will save and reference, rather than generic “don’t forget your tax return” or “hire me before the new tax year” crap that everyone posts.
Culture and Events
Beyond the seasonal stuff, April offers some brilliant cultural events you can use to create standout content.
World Semi-colon Day (16th April)
This is absolute gold (GOLD I tell you!) for copywriters, content creators, and anyone who cares about communication.
Blog idea: The Power of the Pause – Why How You Say Things Matters as Much as What You Say
LinkedIn approach: Share examples of how small changes in communication made big differences in your business
Social content: Before/after examples of improved communications (Chatty copywriter Matt Drzymala does this so well, go check him out.)
Newsletter angle: Tips for more effective written communication
These ideas go beyond the obvious grammar lesson. Semi-colons represent a deliberate pause; a connection between related thoughts. For businesses, this is a fab metaphor for thoughtful communication, bringing together ideas, and creating meaningful connections – all without being pretentious about punctuation.
World Earth Day (22nd April)
Instead of generic “we care about the planet” posts, focus on practical sustainability in a small business context.
Blog idea: Small Changes, Big Impact – Practical Sustainability for Small Businesses
LinkedIn approach: Share one meaningful sustainability change you’ve implemented and its results (I moved my website hosting to eco hosts Krystal, for example)
Social content: Spotlight on sustainable small business practices that don’t cost the earth
Newsletter angle: Case studies of small businesses with effective sustainability initiatives
I went with this approach because most Earth Day content is either virtue signalling or completely unrealistic for small businesses. Sharing practical, affordable sustainability measures provides actual value while still acknowledging the day.
World Art Day (15th April)
This is perfect for discussing creativity and innovation in business contexts.
Blog idea: Why Creativity Matters in Every Business (Not Just “Creative” Ones)
LinkedIn approach: Share how creative thinking solved a business problem for you
Social content: Examples of creativity in unexpected business areas
Newsletter angle: Interview creative problem-solvers from different industries
I chose this because most businesses think “creativity” only matters if you’re a designer or artist. It’s a chance to showcase how creative thinking drives innovation in every sector, making it relevant for any small business.
Sporting Events
April is packed with major sporting events that offer content opportunities without requiring you to pretend you suddenly get up at 5am to go running.
London Marathon (27th April)
Rather than generic “good luck runners!” content, use this to talk about business endurance and preparation.
Blog idea: Marathon Not Sprint – Planning for Business Longevity
LinkedIn approach: Share your business’ long-term goals and how you’re preparing for them
Social content: Tips on business “stamina” and avoiding burnout
Newsletter angle: Feature stories of businesses that have stood the test of time
The marathon offers perfect parallels to business journeys without forcing it. The training, preparation, pacing, and endurance required mirror what small business owners experience, making it relevant without being cliché.
The Masters Golf Tournament (7th April)
Instead of pretending you suddenly care about golf, use the precision and strategy elements.
Blog idea: Getting Your Business on Course – Precision Planning for Small Businesses
LinkedIn approach: Share a story about when precision planning made a difference
Social content: Tips for more accurate business forecasting and planning
Newsletter angle: Expert advice on strategic business planning
Golf is all about precision, strategy, and tiny adjustments having big impacts – just like good business planning. This approach lets you mention the event (or not) while creating genuinely useful content.
Quirky Awareness Days
April has a couple of brilliant quirky awareness days that offer fresh content opportunities beyond the usual calendar events. I might have gotten a little carried away in this section, soz.
National Scrabble Day (13th April)
Perfect for talking about communication, strategy, and making the most of what you have. Or playing with people’s minds – your choice.
Blog idea: Anything that includes one of the highest scoring Scrabble words. But don’t mention it (IYKYK, right?)
LinkedIn approach: See above
Social content: I’m still going with the high scoring Scrabble words, sorry
Newsletter angle: Guess…
This works because it’s fun, and who doesn’t love a puzzle?
Haiku Poetry Day (17th April)
I tried to be good
And think more lat-er-all-y
I could not do it
Blog idea: Write business advice – but it has to be in haiku form
LinkedIn approach: Share business insights in haiku form
Social content: Key business messages distilled into haikus
Newsletter angle: Haikus, all the way
I went with this way
Because I love a haiku
I know, I’m rubbish
Entertainment Events
The entertainment world offers great hooks for business content that stands out from the usual corporate wankiness.
Minecraft Movie Release (April)
This is just brilliant for talking about building and community.
Blog idea: Block Building – Creating a Business with Strong Foundations
LinkedIn approach: Share how you’ve built your business incrementally
Social content: Tips for solid business foundations and incremental growth
Newsletter angle: Stories of businesses that grew successfully block by block
I went with this because Minecraft is all about building, creativity, and community – concepts that relate to business development without forcing the connection. It’s a current cultural reference that still allows for business content that will live on when everyone has forgotten how wonderful/awful it was to cast Jack Black.
Coachella (11th April)
Rather than pretending you’re suddenly a music festival expert, use this to talk about business experience and execution.
Blog idea: Creating Memorable Experiences – What Small Businesses Can Learn from Big Events
LinkedIn approach: Share how you’ve created memorable experiences for your clients or customers
Social content: Tips for enhancing customer experience
Newsletter angle: Case studies of small businesses with exceptional customer experiences
Festivals like Coachella are ultimately about creating experiences – something every business should be thinking about. This approach creates relevant content without sounding like you’re trying too hard to be cool. Daisy face painting optional.
Looking Ahead to May
Want to get ahead on your content planning? May brings opportunities like Mental Health Awareness Week, Star Wars Day, and the Chelsea Flower Show – all perfect hooks for standout business content.
Remember: The key to great topical content isn’t forcing connections to every awareness day – it’s finding the genuine links between these events and the value you provide to your audience. Be authentic, be useful, and your content will naturally stand out.
Need help doing this? Get in touch.
