These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Who Messed Up SEO? SEOs Did!
We’re our own worst enemies in SEO. Every time we find something that actually works, we spam it into oblivion until Google has no choice but to shut it down. It’s like finding a secret path to the sweet shop, then telling everyone until the owner builds a massive fence…. Read More
Will An XML Sitemap Magically Boost Your Rankings?
One SEO myth that continues to confuse website owners and digital marketers alike is the belief that an XML sitemap is some sort of secret weapon for climbing search engine rankings. Let’s debunk this myth and understand the true role of sitemaps in your SEO strategy. The Sitemap Misconception Imagine… Read More
Why You Can’t Just SEO One Page Of Your Website
“Can you just SEO this blog post for me?” I get asked this a lot, and the answer is usually a resounding “No.” That’s not how any of this works. Search engine optimisation isn’t a magic wand you can wave at a single page. It’s about your entire website working… Read More
When SEO ‘Experts’ Attack
(This is the 04/02/2025 issue of my newsletter – subscribe here) Thanks to everything that is holy, January is finally over. Take a breath… Your inbox is probably stuffed with “experts” telling you exactly how to do SEO in 2025. A lot of them are talking complete nonsense. Let’s sort out… Read More
The ‘When SEOs Attack’ Newsletter
(This is the 04/02/2025 issue of my newsletter – subscribe here) Thanks to everything that is holy, January is finally over. Take a breath… Your inbox is probably stuffed with “experts” telling you exactly how to do SEO in 2025. A lot of them are talking complete nonsense. Let’s sort… Read More
February Content Ideas for your Blog and LinkedIn
If you’re staring at your calendar wondering what on earth to write about in February, grab a cuppa and settle in. I’ve got some content ideas for blog posts, social media, and LinkedIn that’ll keep you posting right through to March. And no, it’s not just going to be Valentine’s… Read More
Some SEOs Sound Like A Bunch Of Cults
It’s happening again – I’m sitting in on an ‘SEO consultation’. This time it’s for an e-commerce store. They wanted to work with me, but I don’t generally take on e-commerce sites, because of the amount of work involved. I’m just not cost-effective. But I do offer to sit in… Read More
Author Bios Don’t Help You Rank Better
Right, time to kill another SEO myth that refuses to die: author bios and bylines somehow magically boost your rankings. Google’s Danny Sullivan has just confirmed what some of us have been saying for years – Google doesn’t care who wrote your content when it comes to rankings. Think of… Read More
SEO Myths Debunked – Why Mobile-First Doesn’t Mean Mobile-Only
Ever since Google announced mobile-first indexing, I’ve watched businesses completely abandon their desktop optimisation. They’ve convinced themselves that if it works on mobile, nothing else matters. This is complete nonsense. The Reality Of Mobile-First Indexing Yes, Google uses the mobile version of your site for indexing. Yes, mobile traffic dominates… Read More
SEO Myths Debunked: More pages = better SEO
Countless businesses have fallen victim to SEO “experts” telling them they need to pump out dozens of pages to rank well. You know the type – they encourage creating endless variations of the same content just to bulk up site size. “Google loves websites with lots of pages!” they insist,… Read More
The ‘Perfect SEO Page’ Formula Doesn’t Exist
Right then, let’s talk about these mythical “perfect page” SEO formulas floating around. You know the ones – they promise top rankings if you just follow their exact recipe of keyword density, word count, and heading structures. Google’s Danny Sullivan has finally had enough of this nonsense and has come… Read More
Semantic Keywords – What Are They And Why Do You Need Them For SEO?
When it comes to SEO keywords & phrases, there are always people out there that know just enough to be dangerous. You know the ones – they have a subscription to Moz/SEMrush, read Search Engine Journal, & know enough buzzwords to impress the management team, but not quite enough to… Read More