These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Matt Landed A Dream Client With The Non-Wanky SEO Course, By Putting In The Work
In case you missed it, the fabulous Matt Drzymała recently landed a dream client (go check out his post) because of some SEO work he did. Matt, in all his loveliness, is crediting some of the things he learned on my non-wanky SEO course as helping towards his success. And… Read More
Non-Wanky SEO Course Review – No Gatekeeping
In two sentences Bex Elder really made my day. “She doesn’t want to gatekeep stuff.” I’ve said for years that if I can learn SEO, anyone can. There were no courses, degrees, or ‘gooroos’ when I started learning SEO – a lot of it was trial and error, and learning… Read More
Freelancers, Get Paid Before Christmas
If you’re a freelancer who invoices client, read this. If you hire a freelancer who sends you invoices, also read this. When you hire a freelancer, generally they give you their all. That means turning away other paying work so that they can do your job, often going above and… Read More
Nikki Knows Her Stuff! Non-Wanky SEO Course Reviews
I met the fabulous Julia Zatta over a year ago, when she joined my (no longer available) Content Engine membership, where I offered help and advice on content to help promote yourself on social media. It rapidly became obvious that Julia needed no help with that AT ALL (she’s a… Read More
“Punk Mermaid, Dialled Up To 11”
It’s not that I particularly like making people squirm, but Thomas Pawley‘s face when I said “I want something that will make you and me very excited, but when you talk to other designers about it you’ll have to explain your thought process and choices every. single. time.” still pops… Read More
Core Updates, Clean Code, And Calling Out SEO Bullshit
Another fortnight, another Google update, another pile of SEO ‘gurus’ losing their minds on Twitter. Welcome to your monthly dose of SEO news without the wank. No jargon, no panic-inducing predictions about the death of SEO, and definitely no claims about having a ‘special relationship’ with Google (unless watching their… Read More
End Of Year Content Ideas – 11 Easy Posts For December
It’s December, there are only really 3 workable weeks, a week (or two) off social media is going to see you whacked by algorithms that forget who you are. It’s not a great month for content ideas if you’ve not planned ahead. Add to that the fact that you’re planning… Read More
Everyone Needs An Erin In Their Life!
Apparently I had a business (for over 30 years!) before Erin Buck, but I’m honestly not sure how. Earlier this year I was stressed, over-worked, getting no sleep at all, and barely keeping up with the many, many MANY day to day tasks I had set myself. I’d been speaking… Read More
SEO Myths Debunked – Google Partner Status Means Better SEO!
Google Partner status doesn’t make you an SEO expert. Oh brilliant, another agency waving their Google Partner badge around like it’s some kind of magical SEO certification. Let’s clear something up: being a Google Partner has about as much to do with SEO expertise as having a driving licence makes… Read More
Portfolio Pages Have SEO Potential Too!
I spoke recently about the need to treat every page of your website as if it could be the first page a potential client sees. Which means that every page on your website has SEO potential. Including your portfolio pages. See, what most people do with their portfolio pages is… Read More
You Don’t Know What You Don’t Know!
Sometimes you don’t know what you don’t know. When Erin Buck took the non-wanky SEO course, she already had some SEO basics in place, but knew she needed a more structured, straight-forward approach to SEO for her own website, and when helping her clients. Through 7 module, 70+ lessons, weekly… Read More
Sales Page Copywriting? Matt Is Your Man!
I have a fairly recognisable tone of voice, because I once took to heart the oft-quoted copywriting advice of “Write as you speak and put your personality into your writing.” So when I get someone else to write something for me, it never sounds quite ‘right’. But I’m also really… Read More