These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
The hidden cost of “free” and “DIY” promotion
As a small business owner, you’ve likely caught yourself saying “I’ll just do it myself to save money” more times than you can count. On the surface, this makes perfect sense. Why pay someone else when you can do it yourself for “free”? But here’s the crucial question we often… Read More
How to fix your website speed without going mad
You’ve got a gorgeous website. Your services are clearly explained, your brand looks professional, and you’ve even managed to get some testimonials up. Yet somehow, visitors are bouncing faster than a toddler on a sugar rush. The culprit? Your website’s slow loading speed – the silent customer killer that sends… Read More
Ranking well when you don’t have time to write shitloads of content
“You need to blog all the time to rank well!” is an oft-heard SEO battle cry – but not every business has the time, skills, or inclination to churn out blog posts. And the good news is: you don’t have to. As a small business owner or solo entrepreneur, your… Read More
The Small Business Guide to not Getting Ripped Off by SEO “Experts”
Have you ever been quoted £15,000 a month for small business SEO services and wondered what the bloody hell you’re actually paying for? You’re not alone. The SEO industry is crawling with chancers promising the earth and delivering sod all. *Actual figures from an actual client who hired me when… Read More
SEO Myth Debunked: SEO takes EXACTLY X months
“Your SEO will take exactly 6 months!” Apparently SEO now works like a microwave dinner – stick it in for exactly 6 months and ding! You’re ranking number one. SEO “experts” are handing out identical timelines like they’re printing flyers, completely ignoring tiny details like competition, starting position, and oh… Read More
How I accidentally became an SEO (and why I still hate jargon)
(This is the 04/03/2025 issue of my newsletter – subscribe here) Heads up: If you’re just here for the links and the bonus SEO tip, scroll down past my nostalgic ramblings and moans about the SEO industry… So someone asked me the other day how I got into SEO, and I… Read More
Why most SEO Audits are a Complete Waste of Money
Have you ever paid for an SEO audit only to receive a massive PDF that looks suspiciously like it was generated by an automated tool? A document so packed with technical jargon and “urgent issues” that you need a translator and a stiff drink just to get through page one?… Read More
SEO Myths Debunked: SGE is going to kill organic search!
Everyone’s losing their minds about Search Generative Experience like it’s the SEO apocalypse. The panic merchants are out in force, declaring the end of organic search as we know it. Website owners are having kittens, wondering if there’s any point in creating content anymore. Take a deep breath. We’ve been… Read More
SEO Myth Debunked: You MUST Have Your Keyword in the First 100 Words!
If you’ve spent more than five minutes reading SEO advice online, you’ve probably seen this gem: “Make sure your keyword appears in the first 100 words or Google won’t know what your page is about!” If you’ve read any of the other SEO Myths Debunked posts, you already know I’m… Read More
10 Blog Posts You Could Write for World Book Day
World Book Day is coming up, and if you’re a small business owner staring at your content calendar thinking “what the bloody hell can I write about books that’s actually relevant to my business?”, you’re not alone. But books and business have far more in common than you might think…. Read More
Why Google Search Console isn’t showing all your website clicks
Have you ever logged into Google Search Console, looked at your search terms report, and thought “hang on, these numbers don’t add up”? Don’t worry, you’re not imagining things. Search Console is deliberately hiding a massive chunk of your data. The numbers don’t lie (but they do hide) Whether you… Read More
Why your Average Position in Google Search Console is Absolute Rubbish
Ever had a client excitedly tell you they’re “ranking 12th on Google”? Or maybe you’ve been staring at your own GSC dashboard, feeling chuffed about your “average position” of 9.3 or pissed off because GSC says your average position is 83.6? The average position number shines out at us in… Read More