These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Who Really Owns Your Google Accounts? (Hint: It Might Not Be You)
When you try to log into your Google Search Console, do you find yourself staring blankly at the password field with no idea what to enter? Or worse, has your web developer vanished – along with access to all your Google accounts? This situation is amazingly common. Businesses routinely lose… Read More
Google’s human side, expert rip-offs, and don’t be a fool with your rankings
(This is the 01/04/2025 issue of my newsletter – subscribe here) Hey hey you lovely people – welcome to April! The internet may be awash with brands making unfunny ‘jokes’ this morning, but I can assure you that this newsletter is as serious as I get – I’m talking about SEO… Read More
The Humans Behind Google’s Algorithm and What That Means for your Website
When Google’s John Mueller speaks, (smart) SEOs listen. At the recent Search Central Live NYC event, he shared some invaluable insights about how Google actually evaluates websites. Turns out, it’s a lot more human than most people realise (I mean, I’ve been telling you that for ages, right?). Let’s take… Read More
The March 2025 Google Update is over – what now?
So Google’s latest core update has been and gone, leaving the usual trail of panic, confusion and frantic Reddit posts in its wake. Your analytics are going mad, your rankings are bouncing around like a toddler on a sugar high, and everyone’s asking what the bloody hell is going on…. Read More
Are You Stuck in a LinkedIn Echo Chamber? It Could be Costing you Business
When was the last time you posted something on LinkedIn that attracted comments from people who might actually hire you? If you’re scratching your head trying to remember, you might be trapped in a LinkedIn echo chamber. What Exactly Is a LinkedIn Echo Chamber? A LinkedIn echo chamber forms when… Read More
SEO Myths Debunked: You must use exact emotion-marking HTML tags!
Just when you think you’ve seen every SEO nonsense tactic, someone starts adding <happy> and <excited> tags to their content. Let me be absolutely clear – these tags aren’t real. They don’t do anything. They’ve never done anything. It’s like trying to make your car go faster by painting racing… Read More
Does Server Speed Affect SEO?
The short answer? Yes. The long one? Bloody hell yes. But if you’re looking for a bit more detail than that (and I suspect you are), let’s get into why your slow-as-shite server could be killing your rankings – and more importantly, what you can do about it. Google does… Read More
SEO Myth Debunked: Longer content always ranks better
The idea that every piece of content needs to be as long as War and Peace is absolute nonsense. 500-word pages regularly outrank 5,000-word essays because they actually answer the bloody question. Your recipe for beans on toast doesn’t need three paragraphs about your grandmother’s cottage in Cornwall. Quality Trumps… Read More
April Content Ideas for your Blog & LinkedIn
If you’re looking at April’s calendar and wondering how to create content that doesn’t just scream “EASTER!” or “CHOCOLATE!” like everyone else, you’re in the right place. Grab yourself a Cadbury’s Creme Egg and let’s plan your content strategy for the month ahead. April is absolutely rammed with opps beyond… Read More
Why fixing 301 redirected internal links should be your next SEO task
Internal links are the unsung heroes of your website. They help visitors navigate, distribute page authority, and give search engines a clear picture of your site structure. But when these links point to URLs that then redirect elsewhere, you’re creating unnecessary complications. The problems with redirected internal links When you… Read More
Should you redirect 404s to your homepage? Google says NO!
I was checking some external links on my website the other day when I clicked on a link pointing to an ex-client’s blog post about copywriting. Instead of seeing their brilliant article (which I’d quoted extensively), I was unceremoniously dumped on their homepage with no explanation. The article had vanished,… Read More
Website migration without proper 301 redirects isn’t just an SEO oversight – it’s digital self harm
When you redesign your website without proper 301 redirects, it’s like watching someone kick over a sandcastle you’ve spent a year building while they blindly search for their flip-flops. Pointless, preventable destruction. What are 301 redirects and why should you care? A 301 redirect is basically a forwarding address for… Read More