These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
10 Blog Posts You Could Write for World Book Day
World Book Day is coming up, and if you’re a small business owner staring at your content calendar thinking “what the bloody hell can I write about books that’s actually relevant to my business?”, you’re not alone. But books and business have far more in common than you might think…. Read More
Why Google Search Console isn’t showing all your website clicks
Have you ever logged into Google Search Console, looked at your search terms report, and thought “hang on, these numbers don’t add up”? Don’t worry, you’re not imagining things. Search Console is deliberately hiding a massive chunk of your data. The numbers don’t lie (but they do hide) Whether you… Read More
Why your Average Position in Google Search Console is Absolute Rubbish
Ever had a client excitedly tell you they’re “ranking 12th on Google”? Or maybe you’ve been staring at your own GSC dashboard, feeling chuffed about your “average position” of 9.3 or pissed off because GSC says your average position is 83.6? The average position number shines out at us in… Read More
Building Quality Backlinks Without Dodgy Tactics
If you’ve spent more than five minutes in the SEO world, you’ve probably received at least a dozen emails offering “guaranteed DA70+ backlinks” or “10,000 links for £99!” Delete them. Now. Building quality backlinks isn’t about buying in bulk from dodgy sellers with even dodgier sales techniques, it’s about creating… Read More
Sometimes SEO Isn’t The Answer, Believe It Or Not!
Let’s get one thing straight: your website isn’t a digital art gallery where people come to admire the view. It’s a business tool designed to do one crucial thing – convert visitors into customers. Yet, so many businesses are obsessed with driving traffic, completely missing the point that website visitors… Read More
Is Google Deliberately Making Search Results Worse?
Picture this: you’re strolling down the high street, and you spot your go-to shop. But instead of the usual enticing window display, it’s like someone’s raided the rubbish bin and chucked it all in the window. The shop you used to love suddenly looks like a jumble sale reject. What’s… Read More
Google’s Having Another Wobble – Search Ranking Volatility On The Move Again
Like British weather during festival season, Google’s having another unpredictable moment. Just when you think things have settled into a pattern, along comes another shift. One minute your website’s basking in search result sunshine, the next it’s clouded over a bit. The interesting part? The usual SEO weather forecasters are… Read More
No, You Can’t Make Google Crawl Your Site Faster (And You Probably Don’t Need To)
Every other week (or so it seems), someone asks me how to make Google crawl their site faster. They’ve usually been told by some SEO gooroo that there’s a secret code, special tags, or magical setting in Search Console that’ll make Googlebot sprint to their site like it’s running the… Read More
40 Number Ones in Google? WTF, AIO?
Just when you thought you understood how Google displays search results, they’ve gone and chucked 40 number one spots into the mix. Nope, that’s not a typo – we’re seeing up to 40 different citations in AI Overviews (AIO) recently, particularly it seems for health and medical queries. Here’s a… Read More
SEO Newsletter: SEO Isn’t Dead (Again)
(This is the 18/02/2025 issue of my newsletter – subscribe here) Hey hey, February’s in full swing and the SEO world is as chaotic as ever. Google’s throwing consent forms at us, everyone’s obsessed with AI search, and somewhere, someone’s still trying to stuff keywords into their meta keywords tag (bless… Read More
SEO Myth Debunked: Reciprocal Links Are Bad For SEO!
Remember back in the good old days when everyone was convinced mobile phones would give you brain tumours and eggs were bad for you? The “reciprocal links are evil” myth is right up there with those classics, and about as old. What’s All The Fuss About? Every time someone mentions… Read More
SEO Myth Debunked: High Bounce Rate Hurts SEO!
Stop panicking about your bounce rate! Another day, another SEO myth causing unnecessary stress. This time it’s bounce rates, thanks to a Google ‘leak’ that showed they can measure how quickly people leave your site. Cue widespread panic and wild speculation about rankings plummeting because of high bounce rates. Let’s… Read More