These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
The Google March 2026 spam update finished in under 24 hours – here’s what that tells us
Google released its March 2026 spam update on Tuesday afternoon (US time) and it was done by Wednesday morning. Start to finish, less than 24 hours. For context, most spam updates take days. Core updates can take weeks. That speed isn’t random. It tells you something useful about what’s been… Read More
If he chooses ONE MORE shite Netflix film…
Hey hey! If you’ve known me for any length of time, you’ll know that I am deeply, profoundly, unembarrassedly lazy about certain things. Not work things, obviously – I’ll rewrite a meta title sixteen times until it’s right, spend three hours on a single paragraph of SEO copy, and cheerfully go down a… Read More
SEO Myth: Bold text sends ranking signals to Google
Another brilliant piece of SEO mythology suggests that bolding text is like sending a secret signal to Google, magically telling search engines “HEY, THIS BIT IS SUPER IMPORTANT!” Website owners are being told to sprinkle bold formatting across their pages like digital confetti, believing it’ll boost their rankings. Quite frankly,… Read More
Your customers have already written your content strategy – you just haven’t read it yet
Most businesses approach content the same way. Someone suggests they need a blog. They sit down and try to think of things to write about. They come up with a vague list of topics that seem sensible. They write a few posts. The posts sit there, occasionally getting a handful… Read More
Dave’s been to a conference and now he’s an SEO expert
Dave means well. That’s the thing. He’s not trying to make your life difficult. He just attended a two-day digital marketing conference in Birmingham, sat through a keynote about AI search, and now he’s forwarding you articles at 9pm on a Tuesday with the subject line “HAVE YOU SEEN THIS???”… Read More
Six website stats that tell you whether your SEO is actually working
I’ve been reading Beth Rawlins’ newsletter for a while now. It’s fortnightly, it’s practical, and it consistently makes me think about website strategy from angles I don’t always consider. If you own or manage a B2B website and you’re not subscribed, fix that. A recent edition and the webinar that followed covered… Read More
Does your Circle of Credibility hold up when someone Googles you?
Picture this. Someone’s just had a conversation with you at a networking event in Leeds. Or they’ve seen your name mentioned in a LinkedIn thread. Or a contact has recommended you for a contract worth decent money. They go home. They open a browser. They type your name. What do… Read More
Evergreen content is “dying”? Not for B2B service businesses
You might have seen the stat doing the rounds over the last couple of weeks. Breaking news content is up 103% across Google properties. Evergreen content is down 40%. If you’re a small business owner who’s spent the last few years carefully building up a library of helpful, timeless content about what… Read More
Finding your tribe, Google’s new filter, and the sewage pipe of capitalism
Hey hey! I’ve been thinking a lot this week about finding your people. Not networking, or building your “personal brand”, more about finding other people in this crazy fucked up world of freelancing/running your own small business who just get it. When you work for yourself, or work remotely, it’s easy to… Read More
Google Search Console’s branded queries filter tells you whether your SEO is reaching new people
Google has recently rolled out a new filter in Search Console that’s cold prove really useful for small businesses. It’s called the branded queries filter, it’s now available to all eligible sites, and it answers a question that’s always been surprisingly hard to answer: how much of your search traffic… Read More
One hour that turned SEO confusion into a clear plan
Client: Public Sector Community Gruop Socitm What I did: Alexandra had been piecing together SEO knowledge from wherever she could find it – courses, articles, things that popped up in her feed. The problem with learning that way? You end up with a jumble of advice that ranges from solid… Read More
Ranking on Google still matters even when nobody clicks
You’ve done everything right. Your website is ranking. You’re showing up in search results. But the traffic isn’t coming, and your analytics look underwhelming. So you start wondering if SEO is broken. Or if your SEO person is. Neither. The internet changed. Your analytics just didn’t get the memo. More… Read More