These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
SEO Myth Debunked: Guest posting is dead!
Every so often, someone declares guest posting dead, usually after Google mentions they’re cracking down on spammy guest post links. This sends businesses into a panic, making them abandon legitimate guest posting opportunities and valuable industry connections, all because they’ve confused dodgy link schemes with genuine content partnerships. Why this… Read More
I’m loud, I’m arrogant, and, soz, but I was right
Hey hey! It’s a bit of a long one this week, so if I were you I’d grab a drink of your choice (I feel a strong whisky might be a good choice, but it’s 11am, and apparently they frown on that in modern society,. I say if it was… Read More
SEO Myth Debunked: Alt text must contain all your keywords
Screen readers don’t need to hear your entire keyword strategy read aloud. Neither do your website visitors. Yet somehow, someone convinced half the internet that alt text should sound like a desperate SEO bot had a breakdown. You’ve seen these monstrosities. Alt text that reads something like “best plumber London… Read More
FAQ rich results deprecated in 2026 – why it doesn’t matter for most websites
If you’ve been anywhere near LinkedIn in the last 48 hours, you’ll have seen the “hot takes” rolling in. Google deprecated FAQ rich results on 7th May 2026 and apparently this is A Very Big Deal that you need to act on immediately, probably by hiring someone. It isn’t. It… Read More
What does Google AI Overviews “removing low-value clicks” mean for your B2B business?
Google’s VP of Search, Liz Reid, gave a podcast interview to Bloomberg recently that’s been doing the rounds in SEO circles. The headline most people have latched onto: AI Overviews are filtering out “low-value clicks” while driving more searches overall. Liz says this is good news. And honestly? I think… Read More
What is Back Button Hijacking, and why should you care?
Back button hijacking is now a Google spam violation – check your site before June 15th Update – July 2026 The June 15th deadline came and went. Based on reports from SEOs tracking affected sites, not a single manual action for back button hijacking has been confirmed – every site… Read More
Are AI-built websites any good for SEO? I audited 5 to find out
Executive summary Five B2B websites built with AI tools, all audited in April 2026. Same methodology across all five: SE Ranking crawls, direct HTML source review, PageSpeed Insights, Google’s Rich Results Test, manual site review. The short answer to whether AI-built websites are good for SEO: better than you might… Read More
Commodity vs non-commodity content – what it means and how to fix yours
Update July 2026: now there’s data to back the slide up When I published this in April, the evidence was Google telling us what it wants. Now someone’s measured what’s happening. A study from Flying V Group compared pages earning AI search traffic against pages earning traditional organic traffic, and… Read More
What can a Google Search Console account do for your website?
In an ideal world, every page of every website would be listed on Google, and every page of every website would show up for the search phrases or keywords the owner intended it to. But it’s not an ideal world, and unfortunately not every carefully designed and written page of… Read More
Being useful is pretty much my whole marketing strategy
Hey hey! I posted on LinkedIn this morning – a quick reassurance for anyone panicking about an automated email from Google. Five minutes of my time, probably zero direct business from it. That’s fine. That’s pretty much the point. (This is the 14/04/2026 issue of my newsletter – subscribe here) Thirty-odd… Read More
What the Google March 2026 core update tells us about where search is heading
Google’s March 2026 core update finished rolling out on April 8th. SEO analyst Aleyda Solis has done a fantastic and thorough breakdown of the US visibility shifts, and one pattern runs through almost every vertical she looked at. Google is pulling traffic away from the middle and giving it to… Read More
The ChatGPT traffic data that nobody selling AI SEO services wants you to see
Every week, someone on LinkedIn is selling the dream. ChatGPT is killing Google. Traditional SEO is dead. Pay £X for their GEO consultancy package and they’ll get you “optimised for AI search” before your competitors even know what’s hit them. Semrush has just published 17 months of US clickstream data… Read More