These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Does your Circle of Credibility hold up when someone Googles you?
Picture this. Someone’s just had a conversation with you at a networking event in Leeds. Or they’ve seen your name mentioned in a LinkedIn thread. Or a contact has recommended you for a contract worth decent money. They go home. They open a browser. They type your name. What do… Read More
Evergreen content is “dying”? Not for B2B service businesses
You might have seen the stat doing the rounds over the last couple of weeks. Breaking news content is up 103% across Google properties. Evergreen content is down 40%. If you’re a small business owner who’s spent the last few years carefully building up a library of helpful, timeless content about what… Read More
Finding your tribe, Google’s new filter, and the sewage pipe of capitalism
Hey hey! I’ve been thinking a lot this week about finding your people. Not networking, or building your “personal brand”, more about finding other people in this crazy fucked up world of freelancing/running your own small business who just get it. When you work for yourself, or work remotely, it’s easy to… Read More
Google Search Console’s branded queries filter tells you whether your SEO is reaching new people
Google has recently rolled out a new filter in Search Console that’s cold prove really useful for small businesses. It’s called the branded queries filter, it’s now available to all eligible sites, and it answers a question that’s always been surprisingly hard to answer: how much of your search traffic… Read More
One hour that turned SEO confusion into a clear plan
Client: Public Sector Community Gruop Socitm What I did: Alexandra had been piecing together SEO knowledge from wherever she could find it – courses, articles, things that popped up in her feed. The problem with learning that way? You end up with a jumble of advice that ranges from solid… Read More
Ranking on Google still matters even when nobody clicks
You’ve done everything right. Your website is ranking. You’re showing up in search results. But the traffic isn’t coming, and your analytics look underwhelming. So you start wondering if SEO is broken. Or if your SEO person is. Neither. The internet changed. Your analytics just didn’t get the memo. More… Read More
SEO busywork – same as it ever was
Hey hey! Picture this: It’s 10am on a Friday. You’ve got a proposal to finish, three unanswered emails from potential clients, and a blog post to finish that could bring in your ideal client. Instead, you’re on your fourth consecutive LinkedIn scroll, telling yourself it’s research. (This is the 10/03/2026… Read More
AI search has 3.2% of the market – so why is everyone telling you to abandon Google?
There’s a particular kind of LinkedIn post doing the rounds again at the moment. “Google is dying. AI is taking over. If you’re not optimising for ChatGPT right now, your business is finished. Book my consultancy package and I’ll save you.” It gets a lot of likes. It’s largely bollocks…. Read More
AI Overviews are up 58% – and everyone’s reporting it wrong
A stat landed this week that’s been doing the rounds in SEO circles and making its way into marketing newsletters everywhere: Google AI Overviews have increased by 58% in the last 12 months. So starts the panic. And the LinkedIn posts about the death of organic traffic (again). And the… Read More
Google patent suggests it could replace your website with an AI version – should you worry?
A Google patent surfaced this week and LinkedIn has, predictably, gone completely berserk. Within hours of it doing the rounds, the usual cast of characters appeared. Panic merchants warning you that everything has changed. A few breathless “THIS IS HUGE” posts from people who definitely hadn’t read past the abstract…. Read More
SEO Myth: Every page must have a table of contents!
Another SEO myth is making the rounds, and this one’s a bit of a head-scratcher. Apparently, you need a table of contents block on every page to win featured snippets (!) I’m watching website owners add contents blocks to blog posts not much longer than a tweet. It probably won’t… Read More
Why replacing your marketing team with AI might be the most expensive mistake you make this decade
The creative industries are hurting. Copywriters, translators, graphic designers, journalists, PR professionals, SEO specialists – work is harder to come by, rates are being undercut, and AI is a significant reason why. That’s not scaremongering or pearl-clutching. It’s what’s happening, and pretending otherwise helps nobody. But if you’re a business… Read More