Category: SEO Advice
SEO Myths Debunked – Updating Publish Dates Tricks Google Into Thinking Content Is Fresh!
Changing your content’s publish date to make it look fresh is about as effective as putting on a fake moustache and claiming you’re a different person. Yes, Google might glance at you twice, but they’ll spot the dodgy disguise faster than your mum would. I’ll be honest – I’ve done… Read More
SEO FOMO – Oh no!
…or, enrolment closes soon (This is the 04/10/2025 issue of my newsletter – subscribe here) It’s been a busy few weeks, with studio days, photo shoots, having to watch myself on videos with proper lighting and no soft focus filters, and tidying up the last few bits of the non-wanky SEO… Read More
Don’t Rely On SEO Plugins For Perfect SEO
I can’t say this much louder and many more times than I already have – PLEASE don’t rely on SEO plugins to make your SEO perfect. They’re a good guide.They’re a nice basic checklist.They’re a help, especially when you’re starting out. But blindly following their recommendations when you haven’t taken… Read More
Not Everyone Comes To Your Site Through Your Homepage
Don’t presume that everyone who visits your website comes in via the homepage. I see this mistake all the time – you expect that people will view your website as you designed it, starting at the homepage and walking through a logical process – but website traffic doesn’t work like… Read More
How To Noindex Blog Categories And Tags In WordPress, Wix, And Squarespace
If you have a B2B website that has a blog attached to it, PLEASE do this. ⭐ Noindex Your Tags And Categories ⭐ If you already know what that means and why, click the links to find out how to do it for: For the rest of you: Why Should… Read More
Why KPIs Are About More Than Just ‘Vanity Stats’
I’m a huge fan of stats and figures, and knowing where I’ve been and where I’m going. But to do that, I need to track what’s happening with a website that I’m optimising, and, as a copywriter, how my blogs or articles for clients are performing. When it comes to… Read More
SEO – Why KeyPHRASES Are More Important Than KeyWORDS
Too much of the time people involved in the world of search talk about keyWORDS when what they really mean is keyPHRASES. Let’s face it, while it would be awesome to be on the front page of Google for ‘copywriter’ or ‘content’, the chances of that happening are pretty slim…. Read More
Finding Content And SEO Ideas With Keyword Research
More and more First Class Content Engine members and SEO 1:1 clients are asking about keyword research on our calls, and I thought it would be a good idea to put everything in one place. And because keyword research is important for both SEO and for thinking of things to write about for… Read More
Should You Focus On Keywords And Phrases With 0 (Zero) Search Volume?
Something I see people say a lot is ‘there’s no point focusing a blog or social media post around X keyword, because [insert tool of choice] tells me it gets 0 searches per month. And it’s wrong for a couple of reasons. Zero Isn’t Necessarily Zero Zero, in most cases… Read More
Why Are Your Pages Not Indexed By Google? Noindex
Following on from this post, you should have at least looked at your Google Search Console (you DID go and look, didn’t you? And if you realised you didn’t have a GSC, you got in touch with me so I could help you, right? 😉) and have an idea of which… Read More
How To Add A User To Your Google Search Console
If you’re an SEO training client of mine, one of the first things I ask you to do before we have our 1:1 session is to add me to your Google Search Console account, Here’s a quick and dirty blog post to tell you how to do it. Adding A… Read More
SEO For Podiatrists? Rachel Bray Knows Her Stuff!
I love it when I see one of my SEO 1:1 clients out in the wild, and I love it even more when they’re talking such sense! SEO copywriter Rachel Bray has been a client, and a friend, for quite a while now – coming on board back when I… Read More