🎤 It was one podcast, 59 minutes long.
🕳 Hidden away in the depths of a website.
🔗 Promoted a couple of times with a link on social media.
🎧 Listened to by just a handful of people.
🎤 One podcast.
👫 There were 2 people speaking.
👨 One to ask the questions.
👩 Another to answer them.
⏲ 59 minutes of recording time and who knows how much prep?
🎤 One podcast.
✨ An expert put it together over a few hours.
🎞 A couple of hours to edit it.
📣Time for clipping and tightening up the sound.
🎵 More work to add music and create a couple of graphics.
🎤 One podcast.
👂 I listened to it.
🧨 Pulled it apart.
✍ Wrote notes
🎤 One podcast became:
– 15 short audio clips
– 13 SEO friendly blog posts
– 24 social media quotes
– 7 testimonial quotes
– 35 Tweets
– 12 LinkedIn posts
– 6 email newsletters
🎤 From one podcast.
That, my friends, is RePurposing. 112 pieces of promotional copy from one single podcast.Contact me if you want to know how I can help you you RePurpose your content, always with one eye on SEO
