Not enough people post on LinkedIn over the weekend.
Maybe I should rephrase that – not enough people on LinkedIn know why posting at the weekend can help them the rest of the week.
See, a lot of businesses will post Monday to Friday religiously, whether it’s once a week, 3 times a week, or every weekday like clockwork. But then the weekend comes and they don’t bother.
“It’s not a working day”, they tell me.
“We don’t want people to think we’re unprofessional”.
And if you’re a big corporate 9-5 company, I get it.
But I still think you’re wrong.
Why you should be posting on LinkedIn at the weekend
Think about it. If ‘most’ people don’t bother posting at weekends, then your post has more of a chance of being seen, as there’s less competition for views.
And you’d be surprised how many people read LinkedIn at the weekend, even the ones that have already told me they don’t post.
Add into that the fact that LinkedIn posts don’t just tend to last 24 hours and then disappear, and that post you made on Saturday could still be being seen on Monday, Tuesday, and 3 weeks on Wednesday.
As an extra bonus, LinkedIn likes it when you post more consistently, and 2 days off when you’ve been posting solidly for 5 doesn’t scream consistency. Because no-one told the LinkedIn algorithm that humans like weekends off.
Two easy weekend LinkedIn posts
So I have a challenge for you with two amazingly easy posts.
On Saturday morning, join #WeekendAccountability and tell LinkedIn what you’re hoping to achieve over the weekend. It could be a kids’ party, some work you need to get finished, clearing out the loft, or an afternoon in the woods with your dog – just write out your list, use the hashtag and tag in Andy Goldman as this hashtag is his baby. Update the post at the end of the weekend with what you achieved, post a new post, or just leave people wondering – it’s up to you.
On Sunday, post your #WeeklyWins. What went well for you this week? No win too big or too small. Let’s spread some positivity on LinkedIn and show everyone it’s not all doom and gloom out there. I usually ask people to post this one on a Friday, but there’s no reason it can’t be done on a Sunday. Tag me in it so I can include you in my monthly roundup.
These posts don’t have to be long, you don’t have to put shitloads of thought into them, and they don’t have to be masterpieces. Hell, write them in the week and schedule them if it makes it easier for you.
Do it for a few weeks and see how it works for you. I guarantee you’ll have more eyeballs on your posts than if you don’t do it, more people will get to know more about you, and you never know what could happen.
Want more tips like this as well as a monthly call to talk about content and SEO? Have a look at my membership group.