Still using Linktree (or Beacons, Shorby, Bio.fm, or any other link-in-bio service) for your social media links? Let’s talk about why you’re handing your valuable traffic to someone else.
The Problem With Link-in-Bio Services
Every time someone clicks your Instagram bio link or your TikTok profile link, they’re not landing on your website. They’re landing on Linktree’s website. Or Beacons’. Or whoever’s service you’re using.
Think about that for a minute. You’re working hard to build your social media following, uploading engaging posts, and driving traffic… to someone else’s domain.
These services have some serious limitations too. Character limits on descriptions, restrictions on the number of links on free plans, and zero control over when they decide to change their platform or have technical issues.
Why Your Website Should Host Your Links
When you host your own links page, you get:
Complete Control Over Design and Functionality
Want your links page to perfectly match your website? With your own page, you can use your exact brand colours, fonts, and styling. No more being stuck with limited customisation options or templates that look like everyone else’s.
No Random Service Outages
Ever had your Linktree go down right when you’re running a promotion? With your own links page, you don’t have to worry about another company’s technical issues. Your links stay up when your website’s up.
No Adverts Cluttering Up Your Page
Free link-in-bio tools love to sneak in their own branding and ads. Your own links page stays clean and professional – no “Powered by” badges or surprise promotional banners hijacking your visitors’ attention.
No Limits On Links Or Descriptions
Forget limits on how many links you can add or how long your descriptions can be. Your page, your rules. Add as many links as you need and write descriptions that make sense, not ones squeezed into a character limit.
Full Access To Your Traffic Data
Stop piecing together traffic data from multiple platforms. When visitors land on your own links page, you get complete analytics data (as long as you have analytics installed, of course!) – who’s visiting, where they’re coming from, and where they’re going next.
Better Branding (Because It’s Actually Your Brand)
This isn’t just about looks – it’s about professional credibility. When visitors click your bio link, they should land on YOUR website, not a third-party platform. It’s more professional and builds stronger brand recognition.
The SEO Benefits You’re Missing
You probably haven’t thought of this (and why would you?) but every visitor to your links page could be boosting your website’s SEO signals. Instead, they’re boosting Linktree’s.
When you host your own links page, you get:
- More traffic to your actual domain
- Better engagement metrics for your website
- Full control over meta titles and descriptions
- The ability to include proper tracking
- Opportunities to internally link to other content
“But I Don’t Know How To Create A Links Page!”
Here’s the brilliant part – you don’t need to be a tech wizard to have your own links page.
The wonderful Louise from Little Nerd Web Design (who designed this website) can create a custom links page on your website for just £99. One-time fee, no monthly charges, up and running in double quick time.
You’ll get:
- A custom links page on your own website
- Design that matches your brand
- Mobile-friendly and fast loading
- No monthly fees
- No ads or limitations
- Complete control
My Links page is here, but yours can look however you like to fit in with your website.
Stop Renting Digital Space
These link-in-bio services might seem convenient, but they’re essentially digital landlords. You’re renting space on their platform when you could own your own.
It’s time to bring those links home to your website where they belong. Whether you create the page yourself or get help from Louise, you’ll be making a smart move for your business AND your SEO.
If I were you I’d get in touch with Louise now, before she gets inundated!
