“I don’t have time” and “I don’t know what to write about” – the two most common excuses for not blogging. While I can’t magically create more hours in your day, I can help with that second bit.
Here are 21 blog post ideas you can use right now, categorised by their strategic value and with practical examples. Each includes SEO tips because, let’s face it, if you’re going to spend time creating content, you might as well make sure search engines can find it.
Quick Blogging Wins (Under An Hour)
These are your emergency content ideas – perfect for when you need something solid but don’t have hours to spare.
1. Industry News Commentary
What: Take a current news story and add your expert perspective.
Example: A cyber security consultant commenting on the latest data protection regulations and what they mean for enterprise businesses
SEO Tip: Include the year in your title and use news-related search terms.
Time Investment: 30-45 minutes.
2. Recent Project Showcase
What: Share a quick overview of your latest work.
Example: A web designer showing before/after screenshots of their latest website redesign.
SEO Tip: Include industry-specific terms and location-based keywords naturally.
Time Investment: 30 minutes.
3. Quick Tips List
What: Share 5-7 quick, actionable tips about a specific topic.
Example: “21 Things You Could Blog About Right Now” (That’s this blog post, obviously)
SEO Tip: Use “how to” and question-based keywords that match search intent.
Time Investment: 45 minutes.
4. Resource Roundup
What: Collect and share useful tools or resources.
Example: A tech blog listing their top productivity tools for remote teams.
SEO Tip: Include specific product names and “best X for Y” type phrases.
Time Investment: 45 minutes.
Relationship Building Blogs
These posts help your audience connect with your business on a more personal level.
5. Behind The Scenes
What: Show how your business operates day-to-day.
Example: A copywriter showing ‘a day in the life of’.
SEO Tip: Use long-tail keywords about your industry processes.
Time Investment: 1-2 hours.
6. Team Spotlights
What: Introduce team members and their roles.
Example: “Meet Demee, our latest recruit!“
SEO Tip: Include professional terms and local references.
Time Investment: 1 hour.
7. Customer Success Stories
What: Share a detailed case study of how you helped a client.
Example: How a copywriting agency helped increase a client’s LinkedIn presence.
SEO Tip: Include industry problems and solution-based keywords.
Time Investment: 2-3 hours.
8. Company Milestones
What: Share significant achievements or company news.
Example: “Our business is 5 years old!”
SEO Tip: Include achievement-related keywords and numbers.
Time Investment: 1 hour.
Authority Building Blog Posts
These posts establish your expertise and build trust with your audience.
9. Comprehensive Guides
What: In-depth coverage of a specific topic.
Example: “The complete guide to Google Search Console”
SEO Tip: Target broad topic keywords and create internal linking opportunities.
Time Investment: 3-4 hours.
10. Industry Myth Busting
What: Address common misconceptions in your field.
Example: An SEO Consultant debunking common SEO myths.
SEO Tip: Use question-based keywords and common misconceptions.
Time Investment: 2 hours
11. Process Breakdowns
What: Detailed explanation of how you do what you do.
Example: An architect walking through their design process from concept to completion.
SEO Tip: Include step-by-step and how-to keywords.
Time Investment: 2-3 hours.
12. Expert Interviews
What: Interview industry experts or interesting clients.
Example: An SEO Consultant interviewing other SEO experts.
SEO Tip: Include expert names and topical keywords.
Time Investment: 2-3 hours.
Traffic Drivers
These posts are designed to attract search traffic and new readers.
13. Common Questions Answered
What: Address frequently asked questions in detail.
Example: A Virtual Assistant answering “What can a VA do for me?”
SEO Tip: Use exact question phrases from search queries.
Time Investment: 1-2 hours.
14. Comparison Posts
What: Compare different options, products, or approaches.
Example: “Cloud Storage vs Local Backup – which is right for your business?”
SEO Tip: Use versus keywords and comparison terms.
Time Investment: 2-3 hours.
15. Problem-Solving Posts
What: Address specific problems your audience faces.
Example: “Why your invoicing takes too long – and how to fix it”
SEO Tip: Target problem-specific keywords and solutions.
Time Investment: 2 hours.
16. Ultimate Lists
What: Comprehensive lists of resources, tips, or ideas.
Example: “50 free marketing tools for small businesses“
SEO Tip: Include numbers and comprehensive keywords.
Time Investment: 3-4 hours.
Future-Proof Ideas
These posts should work well with modern search patterns and AI search.
17. Step-by-Step Tutorials
What: Detailed, actionable how-to content.
Example: “How to noindex blog tags and categories”
SEO Tip: Use structured data and clear headings.
Time Investment: 2-3 hours.
18. Data-Driven Insights
What: Share interesting data or research findings.
Example: “Google reveals top searches of 2024”
SEO Tip: Include statistics and research-based keywords.
Time Investment: 4+ hours.
19. Topic Clusters
What: Multiple related posts linked together around a central theme.
Example: A series on different aspects of enterprise cybersecurity.
SEO Tip: Use internal linking and related keywords.
Time Investment: Ongoing.
20. Industry Predictions
What: Share informed predictions about your industry’s future.
Example: “2025 SEO Trends: Top Predictions from 23 Industry Experts”
SEO Tip: Include year and future-focused keywords.
Time Investment: 2 hours
21. Interactive Content
What: Content that encourages user participation.
Example: Calculators, quizzes, or other selection tools.
SEO Tip: Use action-oriented keywords and technical terms.
Time Investment: 3-4 hours.
Don’t feel pressured to use every idea – pick the ones that make sense for your business and audience. The best content strategy is one you’ll actually stick to.
Start with quick wins to build momentum, then gradually tackle the more time-intensive posts. Remember, consistency beats perfection every time.
And if you’re still staring at a blank screen? Just pick one idea and start writing. The hardest part is getting started – once you’re going, you’ll probably find you have more to say than you thought.
Track which types of posts perform best for your specific audience and do more of what works. There’s no one-size-fits-all in content marketing – what matters is what resonates with your readers.
Finally, don’t forget to repurpose your content. That comprehensive guide could become several social media posts, an email newsletter, and maybe even a video tutorial. Make your content work as hard as you do.
Where are you going to start? Drop me a line on Twitter or LinkedIn to let me know.
I work with a lot of 1:1 clients on content and SEO ideas. Andre Spiteri said “Using the advice she gave me on our first monthly 1:1 call, I wrote a post which directly generated £1K in revenue to date”.
