I love a good copywriting book, and own so many. Whenever I see another one recommended, I just have to buy it to see what nuggets of wisdom I can glean from the pages within.
I’m planning on starting reviewing more books in-depth, but here’s a quick starter for 5 if you’re looking for copywriting help this year.
#1 A Self-Help Guide for Copywriters by Dan Nelken
As well as a whole load of tips, this book has real life examples to illustrate the advice — from successful and popular ad examples to lesser-known advertisements.
#2 Copywriting Is… by Andrew Boulton
A great book for dipping in and out of. With chapters on Pain, Criticism and Exploding (!) if you’ve had a thought on copywriting, it’s probably covered in this book. Highly recommended.
#3 The Little Book of Confusables by Sarah Townsend
If you’ve ever had to stop & think whether it’s stationery or stationary, there, their or they’re, or whether it’s an omelette or an umlaut (!), this is a fab little book to have on your desk. I reviewed this book here.
#4 *Copywriting by Gyles Lingwood and Mark Shaw
Another ‘read as a book or dip in and out’ with exercises to complete if you wish. Focuses on the creative aspect as well as the nuts and bolts. This is the 3rd edition.
#5 Copywriting Made Simple by Tom Albrighton
Currently free on Kindle Unlimited, the sections on engaging your reader and using psychology are a must read for anyone using writing to sell.
All of the above authors are on LinkedIn, so if you like their books too, drop them a line to let them know!
