These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Freelancer Masterclass Live could be the best freelancer event of 2026
I’ve been a Freelancer Magazine member for a while now, and honestly, the community aspect alone is worth it. The co-working sessions, the support, the general vibe of being surrounded by people who “get it”. So when they announced Freelancer Live – a two-day virtual masterclass on 4th and 5th… Read More
When SEOs add GEO to their headlines, they become part of the problem
I had a conversation with a potential client recently. They’d found me on ChatGPT and wanted to know what I’d done to get there. “SEO,” I said. “Yeah, but what did you do specifically to be on AI Search?” “SEO.” “Yeah but you must have done something differently.” “Literally, I… Read More
Zero SEO traffic, maximum value – two pages I’ll never delete
There are two pages on my website that would make any traffic-obsessed marketer twitch. They rank for nothing. They bring in precisely zero organic search traffic. Google Search Console shows them as virtually invisible. And I will never, ever remove them. Not every page needs to earn its keep through… Read More
When did your SEO last experiment with something new?
Think about the mechanic you take your car to. Now imagine they’ve been using the same diagnostic tools since 2008. They’ve never bothered learning about hybrid engines, dismiss electric vehicles as a fad, and still insist on checking your points and condenser even though your car hasn’t had those since… Read More
ChatGPT ads prove AI search isn’t killing Google – it’s copying it
Remember when ChatGPT was going to kill Google? When we’d all abandon search engines because AI would just give us the answers without all those annoying ads cluttering up our results? Yeah, about that… OpenAI announced recently that ads are coming to ChatGPT. Free users and the new $8/month “Go”… Read More
An A-Z of SEO weaknesses
The amazing copywriter (and author) Andrew Boulton wrote an A-Z of his copywriting weaknesses recently, and it was annoyingly good. Then the equally fabulous Bill Hinchen (a top notch science copywriter) did the same thing for science writing, openly admitting he was “plagiarising the idea in an act of flattery… Read More
“Really demystified so much of how Google ranks”
Client: Legal Marketing Company Saltmarsh Marketing What I did: The Saltmarsh Marketing website wasn’t pulling its weight – all visibility was coming from LinkedIn, and Helen wanted to change that. Along with members of her team, Helen and I spent an hour doing a live review of her site, looking… Read More
What Google PageSpeed Insights scores mean and why 100 doesn’t matter
Google PageSpeed Insights is one of those tools that everyone’s heard of but few people properly understand. You pop your URL in, hold your breath, and then either celebrate or cry depending on what numbers come out. But it’s entirely possible that those numbers aren’t telling you what you think… Read More
Your website ranks on Google but prospects hire your competitor instead
You’re ranking. Page one. Maybe even top three. Your SEO reports have green arrows. Traffic is up. Impressions are climbing. And your phone still isn’t ringing. Or worse – it rings occasionally, but you keep losing out. Prospects find you, visit your website, maybe even download something or fill in… Read More
Google confirms GEO is bollocks and chunking your content won’t help
I’m not gonna pretend for even one second that I’m not enjoying this. I know, it’s not cool to gloat, but what’s a woman to do when everything she’s been saying for MONTHS is backed up by two of the big bods at Google? My “SEO, innit?” series of posts… Read More
Google Web Guides explained – what they are and what they mean for your SEO
Google’s been testing something new. And for once, it might not be godawful news for website owners. Web Guide is a Search Labs experiment that launched in July 2025, and it’s doing something different to the AI Overviews that have been hammering our click-through rates. Instead of generating an answer… Read More
Your Google Analytics (GA4) is lying about your organic traffic – and it’s been doing it for ages
I’ve had a nagging feeling about GA4’s “Direct” traffic for a long time – probably from its introduction. Something’s been off, and I couldn’t quite put my finger on it. I thought maybe it was because I dislike GA4 so much, perhaps I was the problem? Then Warren Hance went… Read More