These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Premature illumination, bundling your skills, and what people really search for on Google
We’re halfway through November and I’ve already spotted three houses on my street with Christmas lights up. THREE. It’s not even December yet. (This is the 18/11/2025 issue of my newsletter – subscribe here) I’m trying to maintain some dignity and wait until at least the first weekend of December, but… Read More
Turning away business, is it a shovel or a spade?, and why honesty is the best policy
I had two really interesting conversations with potential clients yesterday (Monday) that got me thinking about honesty in business. The first one told me they’d come to me because they liked my “say it like it is” style – no bullshit, just open and honest. So I was open and… Read More
Post-Halloween comedown, the fractional SEO secret, and signs you’ve hit the DIY limit
Halloween’s over, the sugar rush has finally worn off (mine, not the kids’), and I’m that person who’s already getting excited about Christmas. Don’t judge me. (This is the 04/11/2025 issue of my newsletter – subscribe here) But first, we’ve got Bonfire Night to get through. My brother runs a firework… Read More
The SEO tasks wasting your marketing team’s time
Your marketing manager is drowning in SEO tasks. They’re publishing blog posts every week. Checking rankings daily. Tweaking meta descriptions. Following every algorithm update. Researching keywords. Fixing technical issues they don’t understand. And responding to every “SEO tip” they see on LinkedIn. Meanwhile, your actual marketing strategy – the stuff… Read More
Why your blog posts aren’t bringing in B2B clients (even though you’re following all the SEO advice)
You’re doing everything right. Publishing regularly. Following SEO best practices. Your posts are ranking. Traffic’s climbing. But your blog has brought in precisely zero clients. Your boss is starting to question the ROI. Your marketing team is spending hours writing content that generates nothing but page views. And you’re wondering… Read More
Website traffic but no enquiries? Why your B2B site isn’t converting visitors
You check Google Analytics every week. Traffic’s decent. Maybe even growing. Your blog posts are ranking. Google Search Console shows hundreds of impressions. But your phone isn’t ringing. Your contact form sits empty. And you’re starting to wonder if SEO is actually worth the effort. You already know this –… Read More
Don’t throw the baby out with the bathwater: how to test website changes properly
I’m not a very subtle person. I’m also one of the most impatient people I know. So I know how difficult it is to take things slowly. But when it comes to testing SEO changes on your website, rushing things will cost you rankings and traffic. Like most marketing, one… Read More
The brutal homepage test that shows why Google ignores your website
Your homepage has one job – tell people what you do and who you do it for within 5 seconds. If it can’t tell your potential clients that, then it’s not going to tell Google that either. And if Google can’t quickly figure out what your business does and who… Read More
Trust data, not dickheads, bad ChatGPT SEO advice, and search intent made easy
(This is the 21/10/2025 issue of my newsletter – subscribe here) Hey hey! There’s a lot of dangerous SEO advice flooding LinkedIn right now. You know the posts I mean – “Ditch your expensive SEO tools! I use these 7 ChatGPT prompts instead and saved £8,400 a year!” Complete. And. Utter. Absolute…. Read More
SEO is dead (and other bollocks LinkedIn gurus want you to believe)
I’ve started a podcast. It’s called SEO Fucking What?, and I’m absolutely furious. Every other week, some LinkedIn guru pops up announcing that SEO is dead. Finished. Over. And in the very same post, they’re flogging a course on GEO or AEO or whatever acronym they’ve invented this month. Same… Read More
Why website visitors don’t enquire: the ‘so what?’ test
I say this a lot to my clients. When they ask me to write a blog post, when they want a new page added to their websites, when they want to focus on a new phrase for SEO. So what? Not because I’m rude (I mean, I can be pretty… Read More
Quick SEO fixes, small traffic wins, and why retainers aren’t always the answer
(This is the 14/10/2025 issue of my newsletter – subscribe here) Hey hey! SEOs are brilliant at shouting about big numbers – percentage increases in traffic and clicks, revenue streams of massive e-commerce sites, keywords found in the rankings. But if you’re a small business website owner, the numbers don’t have… Read More