These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Save Money On Copywriting — 5 Things I Do To Help
Even when you have a budget to bring on board a freelance copywriter, as a company owner or a hiring manager, you’re probably looking to cut costs where possible. And I understand that; I’ve hired a fair few freelancers in my time and some of them have been costly mistakes!… Read More
5 Quick Tips For People Who Don’t Want Or Need A Copywriter
For those of you that want to do your own copywriting and don’t want to hire a professional copywriter — a starter for 5. Not everyone wants or needs to hire a copywriter to write the content for their website or blogs. Small businesses, one man bands and more can… Read More
Get Organised With Pomofocus!
If you know me, you know that disorganisation is kind of my flex… But being scatty, chaotic and disorganised does not a good business person make. One of the best things I started using last year to get a little more organisation into my life (and believe me, I’ve tried… Read More
Why You Should Have 2 Blog Titles For Most Blogs You Write
In the past few weeks, more and more of my mentoring clients want to talk about blogging, and in particular how to get more people to read their blogs. “I’m Tweeting and Facebooking my blogs like mad, but I still only get a handful of readers, and that peters out after a… Read More
I Offer Free SEO & Blogging Advice – But There’s A Catch
I was just looking through some old blog posts of mine and was reminded of the day I received a PM that said: “Sorry you couldn’t help me out with some advice, maybe next time eh?” At the same time I got an email saying: “It’s a shame you couldn’t… Read More
Research Keyphrases For Better Business Blogging
If your blog is a business blog then the chances are you’re hoping to promote your products or services, and get more sales, right? Well the great thing about blogs is that they do well in Google, IF you think about how you’re blogging. You may already know the keyphrases you’re… Read More
There’s Nothing Wrong With Working In McDonald’s
I hear it all the time: 🛑 “He’ll end up working in McDonald’s”🛑 “The only thing she’s good for is flipping burgers”🛑 “McDonald’s is too good for them” But why? What is it about McDonald’s that makes it such an insult? See, one of my first ever proper jobs was… Read More
Business Blogging – You’re Not Blogging Or YOU, You’re Blogging For THEM!
It’s a common mistake, and a common statement: “Nikki, I find it really hard to blog – I’m running out of things to say about my business!” When you start a business blog you’re usually all gung-ho – you’ll blog every couple of days, there’s loads to say about your… Read More
“We Only Want To Have Twitter Followers”
This was the comment I was faced with recently, made by the Marketing Manager of a fairly large company who wanted to ‘dip their toes’ into the ‘world of Social Media’. Try as I did to explain to them that Twitter, and Social Media in general, is about relationships and give… Read More
You Need Employee Buy In For A Successful Social Media Business Page
While Social Media profiles that are a person, not a business, can and do work very well, a lot of the time Business Pages languish on the side-lines. Business Pages of small and medium sized companies are often an afterthought, not seen by many, not providing a lot of interaction… Read More
You Shouldn’t Swear On Social Media?
?”Don’t have colourful hair” ?”Don’t have tattoos and piercings” ?”Don’t swear on Social Media” I’ve been doing what I do for 30 years, and in that time I’ve had and done all of the above. ❓ Have I lost gigs because of it? Probably. ❓ Have I gained clients ‘despite’… Read More
Copywriting Book Review: The Little Book Of Confusables
I like to think I’m OK with words, capable of spotting a typo or grammatical error at 60 paces, and well versed in the ‘their’, ‘there’ and ‘they’re’ game. So, to be honest, I bought Sarah Townsend‘s “The Little Book of Confusables” more as a nod to a fellow professional doing… Read More