These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Research Keyphrases For Better Business Blogging
If your blog is a business blog then the chances are you’re hoping to promote your products or services, and get more sales, right? Well the great thing about blogs is that they do well in Google, IF you think about how you’re blogging. You may already know the keyphrases you’re… Read More
There’s Nothing Wrong With Working In McDonald’s
I hear it all the time: 🛑 “He’ll end up working in McDonald’s”🛑 “The only thing she’s good for is flipping burgers”🛑 “McDonald’s is too good for them” But why? What is it about McDonald’s that makes it such an insult? See, one of my first ever proper jobs was… Read More
Business Blogging – You’re Not Blogging Or YOU, You’re Blogging For THEM!
It’s a common mistake, and a common statement: “Nikki, I find it really hard to blog – I’m running out of things to say about my business!” When you start a business blog you’re usually all gung-ho – you’ll blog every couple of days, there’s loads to say about your… Read More
“We Only Want To Have Twitter Followers”
This was the comment I was faced with recently, made by the Marketing Manager of a fairly large company who wanted to ‘dip their toes’ into the ‘world of Social Media’. Try as I did to explain to them that Twitter, and Social Media in general, is about relationships and give… Read More
You Need Employee Buy In For A Successful Social Media Business Page
While Social Media profiles that are a person, not a business, can and do work very well, a lot of the time Business Pages languish on the side-lines. Business Pages of small and medium sized companies are often an afterthought, not seen by many, not providing a lot of interaction… Read More
You Shouldn’t Swear On Social Media?
?”Don’t have colourful hair” ?”Don’t have tattoos and piercings” ?”Don’t swear on Social Media” I’ve been doing what I do for 30 years, and in that time I’ve had and done all of the above. ❓ Have I lost gigs because of it? Probably. ❓ Have I gained clients ‘despite’… Read More
Copywriting Book Review: The Little Book Of Confusables
I like to think I’m OK with words, capable of spotting a typo or grammatical error at 60 paces, and well versed in the ‘their’, ‘there’ and ‘they’re’ game. So, to be honest, I bought Sarah Townsend‘s “The Little Book of Confusables” more as a nod to a fellow professional doing… Read More
Should I Retweet / Facebook / Promote My Competitors?
I’ve been asked this question a couple of times recently and my answer is a resounding YES! Sounds a bit odd, doesn’t it? Why on earth would I be recommending that you promote people you’re supposed to be in competition with? Well, to my mind, retweeting (or promoting on Facebook,… Read More
“Google No Longer Uses Title Tags” And Other Blatant Untruths…
I like to think I’m a fair person. I don’t believe in slagging off my competition, and always try to be even handed if someone asks for my advice on work done by someone else. But every so often someone sends me something that makes my blood boil. Well yesterday… Read More
Social Media Marketing – It’s What We’ve Always Done, Isn’t It?
I was speaking to someone the other day about the ‘advent’ of ‘Social Media Marketing’ and found myself saying “But Social Media Marketing is just what we’ve always done, isn’t it? Forums, mailing lists, groups of like minded people – we were doing these things 20+ years ago!” And it’s… Read More
I’m Passionate About… Are You Though?
❣ I am passionate about… ❣ We are passionate about… Either of these 4 word starters – to a blog post, a job ad, a social media bio, a video or in real life – has me reaching for the sick bag immediately. Not only are they wasted words (most… Read More
16 Blog Post And Social Media Prompts Inspired By The Crying CEO
Unless you’ve been offline, on a desert island, or under a rock this past week, it has to have been impossible for you to avoid the madness that is and was ‘The Crying CEO’. For those of you who missed it; Braden Wallake, CEO of HyperSphere, made a post on… Read More