When you’re struggling for blog and social media content ideas, and you’ve done the usual tricks of:
- Checking industry and other news.
- Thinking of questions your customers and potential clients have asked.
- Seeing if you can work the ‘Day of Whatever’ theme into your post.
- Asking ChatGPT to give you some answers.
- Using Google’s People Also Ask.
it’s time to try something new – so I bring you… Quora.
What Is Quora?
Quora is a website set up so that people can ask questions and hopefully get answers to them from people who can help.
It’s a bit of a cesspit at times, and there’s a lot of spam but occasionally there are a few good questions that will make the basis of great blog posts.
I took a few of the industries my membership group work in (copywriting, leadership management, web design) to have a look at what kind of questions come up.
I’m already a member, but you can sign up quickly with a Google account. You have to choose some topics of interest, so pick some that interest you and then your feed will load.
If you want to play around with Quora, give it a go, but for the purposes of this post I’m going straight to the search, which is at the top.
Let’s Start With ‘Web Design’
The drop down box immediately shows me a few of the questions people are asking:
Then by pressing return, I get whole list of questions people are asking – here are a few I pulled out as good prompts for blog or social media posts:
- What is the difference between web development & web design?
- What is the difference between a UX and UI designer and a web designer?
- What will be the biggest web design trends this year?
- What are the most important principles of web design?
- What are web designers’ best sources for inspiration, e.g. websites, blogs, Tumblr, etc.?
You don’t have to use the questions as blog or post headings, play around with them:
- I’m a web developer not a web designer, and here’s the difference
- UX, UI, and web design – do you know the difference?
- Web design trends I’m excited for in 2024
- Principles of web design you can’t afford to ignore
- 5 places I visit every day for web design inspiration
Moving On To Copywriting
The drop down box wasn’t so helpful here, showing more profiles than questions, so I moved straight to a full on search, and here’s what caught my eye:
- What are the best books on copywriting?
- Will AI take over copywriting?
- What are some tricks of the trade in copywriting?
- How do I choose a copywriter?
- What qualities do the best copywriters have?
Again, have a think about how you could title a blog post or start a social media post:
- 5 copywriting books I always have nearby
- AI can’t replicate a copywriter, and here’s why
- These simple steps will make your copy stand out
- 10 questions to ask your copywriter before you hire them
- I’m an awesome copywriter because…
And Finally, Leadership Management
The drop down box isn’t giving me much, although there’s another ‘books you should read’ type post in there.
But in the main search we have:
- How important is trust in leadership management?
- What are the differences between leadership, management, and supervision?
- How can I vet a start up leadership/management coach?
- Can technology do the soft skills necessary for success in leadership, management, and supervisory roles?
- Which newsletters about leadership/management are you subscribed to?
Again, let’s move these around a little:
- Trust in leadership management is important, and here’s why
- Leadership, management, and supervision – they’re not the same thing
- 10 questions to ask your Leadership coach before you hire them
- AI won’t take my job, and this is why
- 5 Leadership Management newsletters I read every time they hit my inbox
It Doesn’t Have To Be A Question
Where people are typing in these questions to websites like Quora, many others will be typing search phrases related to them in Google or LinkedIn, and they have more chance of finding you if you’re the one answering the questions in their head.
So start a list of questions you find in whatever places you’re using, and flip them around to make keyword friendly post and blog titles.
Want more content ideas and freelance copywriting help? Drop me a line and let’s see what we can come up with!
