These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Core Updates, Clean Code, And Calling Out SEO Bullshit
Another fortnight, another Google update, another pile of SEO ‘gurus’ losing their minds on Twitter. Welcome to your monthly dose of SEO news without the wank. No jargon, no panic-inducing predictions about the death of SEO, and definitely no claims about having a ‘special relationship’ with Google (unless watching their… Read More
End Of Year Content Ideas – 11 Easy Posts For December
It’s December, there are only really 3 workable weeks, a week (or two) off social media is going to see you whacked by algorithms that forget who you are. It’s not a great month for content ideas if you’ve not planned ahead. Add to that the fact that you’re planning… Read More
Everyone Needs An Erin In Their Life!
Apparently I had a business (for over 30 years!) before Erin Buck, but I’m honestly not sure how. Earlier this year I was stressed, over-worked, getting no sleep at all, and barely keeping up with the many, many MANY day to day tasks I had set myself. I’d been speaking… Read More
SEO Myths Debunked – Google Partner Status Means Better SEO!
Google Partner status doesn’t make you an SEO expert. Oh brilliant, another agency waving their Google Partner badge around like it’s some kind of magical SEO certification. Let’s clear something up: being a Google Partner has about as much to do with SEO expertise as having a driving licence makes… Read More
Portfolio Pages Have SEO Potential Too!
I spoke recently about the need to treat every page of your website as if it could be the first page a potential client sees. Which means that every page on your website has SEO potential. Including your portfolio pages. See, what most people do with their portfolio pages is… Read More
You Don’t Know What You Don’t Know!
Sometimes you don’t know what you don’t know. When Erin Buck took the non-wanky SEO course, she already had some SEO basics in place, but knew she needed a more structured, straight-forward approach to SEO for her own website, and when helping her clients. Through 7 module, 70+ lessons, weekly… Read More
Sales Page Copywriting? Matt Is Your Man!
I have a fairly recognisable tone of voice, because I once took to heart the oft-quoted copywriting advice of “Write as you speak and put your personality into your writing.” So when I get someone else to write something for me, it never sounds quite ‘right’. But I’m also really… Read More
It’s a Non-Wanky New Website!
I love a WordPress website. I don’t however, love Divi, Elementor, WP Bakery, or any of those other builders that brilliant web developers use to make fab looking websites*. So when witchy website designer extraordinaire Louise ☪ Little Nerd ☪ Foster parked her broomstick in my inbox and said “I… Read More
SEO Myths Debunked – .edu And .gov Links Are Worth 50 Regular Links!
The .edu link myth – your degree in Pointless SEO Tactics Remember when everyone thought putting keywords in white text at the bottom of your page was clever? Well, the “.edu and .gov links are SEO gold” myth is from the same era, and it’s just as ridiculous. A History… Read More
SEO Scare Stories And Missing Christmas Trees…
… or what not to worry about this December I know it’s not December yet, but I just realised it will be ON SUNDAY and I’M NOT READY! I’m in full festive panic mode right now, juggling a website redesign, prepping the January non-wanky SEO course intake, and trying to… Read More
SEO Myths Debunked – Meta Keywords Are Crucial For Rankings!
Remember GeoCities? Dancing baby GIFs? That annoying dial-up internet sound? Well, meta keywords are just as relevant in 2025 as all of those – which is to say, not at all. Yet somehow, I keep seeing website owners meticulously stuffing their meta keywords tag like they’re preparing a Christmas turkey…. Read More
SEO Myths Debunked – Voice Search Requires Completely Different SEO!
Apparently, we need to completely rewrite our websites because people are asking their phones questions instead of typing them. This is like having two versions of your accountancy firm – one for clients who email their tax questions and one for those who call. Same expertise, same answers, just a… Read More