These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
It’s a Non-Wanky New Website!
I love a WordPress website. I don’t however, love Divi, Elementor, WP Bakery, or any of those other builders that brilliant web developers use to make fab looking websites*. So when witchy website designer extraordinaire Louise ☪ Little Nerd ☪ Foster parked her broomstick in my inbox and said “I… Read More
SEO Myths Debunked – .edu And .gov Links Are Worth 50 Regular Links!
The .edu link myth – your degree in Pointless SEO Tactics Remember when everyone thought putting keywords in white text at the bottom of your page was clever? Well, the “.edu and .gov links are SEO gold” myth is from the same era, and it’s just as ridiculous. A History… Read More
SEO Scare Stories And Missing Christmas Trees…
… or what not to worry about this December I know it’s not December yet, but I just realised it will be ON SUNDAY and I’M NOT READY! I’m in full festive panic mode right now, juggling a website redesign, prepping the January non-wanky SEO course intake, and trying to… Read More
SEO Myths Debunked – Meta Keywords Are Crucial For Rankings!
Remember GeoCities? Dancing baby GIFs? That annoying dial-up internet sound? Well, meta keywords are just as relevant in 2025 as all of those – which is to say, not at all. Yet somehow, I keep seeing website owners meticulously stuffing their meta keywords tag like they’re preparing a Christmas turkey…. Read More
SEO Myths Debunked – Voice Search Requires Completely Different SEO!
Apparently, we need to completely rewrite our websites because people are asking their phones questions instead of typing them. This is like having two versions of your accountancy firm – one for clients who email their tax questions and one for those who call. Same expertise, same answers, just a… Read More
Are You ‘Doing Your SEO’? Or Just Procrastinating?
I love our non-wanky SEO course calls – this was part of a chat about not letting keyword research get too overwhelming and stop you from doing the on page SEO that will make an actual difference. I’ve got some great offers coming up for the next intake of the… Read More
SEO Myths Debunked – You Must Blog Every Week For Good SEO!
Today, I’m tackling one of the most persistent myths in content marketing – the idea that you must blog weekly for good SEO. This particular myth has probably caused more mediocre content to be unleashed on the internet than any other piece of SEO advice, so it’s time to put… Read More
The Non-Wanky SEO Course Is “So Complete, But It’s Not Overwhelming”
“It’s so complete, but it’s not overwhelming” That’s music to my ears. When I wrote the non-wanky SEO course, I knew I wanted it to be a pretty much start to finish walk-through of how to SEO your B2B website. But there’s a LOT to SEO, so I knew it… Read More
SEO Myths Debunked: All Backlinks Are Good Backlinks!
If someone’s telling you that any backlink is a good backlink in 2025, they’re either stuck in a time warp or trying to sell you dodgy link packages. What Actually Makes A Good Backlink? Relevance Matters More Than Numbers One link from a respected industry website carries more weight than… Read More
Why Your SEO Title Shouldn’t Be Just Your Business Name
Freelancers: Your homepage SEO/Meta title is prime SEO real estate, and you’re probably wasting it. Unless you’ve got Beyoncé-level fame (and let’s be honest, if you did, you wouldn’t be reading this), slapping your business name in the title tag and calling it done is like putting a “Bob’s Shop”… Read More
“It’s Good For My Clients As Well” Non-Wanky SEO Review
It’s pretty difficult to ‘just’ be a copywriter these days, especially if you write for websites. Whether you’re writing web pages or blog posts, your clients expect you to have SEO knowledge as well as erudite words coming out of your fingertips. But let’s face it, you didn’t get into… Read More
SEO Myths Debunked – Updating Publish Dates Tricks Google Into Thinking Content Is Fresh!
Changing your content’s publish date to make it look fresh is about as effective as putting on a fake moustache and claiming you’re a different person. Yes, Google might glance at you twice, but they’ll spot the dodgy disguise faster than your mum would. I’ll be honest – I’ve done… Read More