Google December 2022 link spam update

by | Dec 19, 2022 | Client Updates | 0 comments

“10,000 backlinks for a fiver!”

“We get you backlinks with authority GUARANTEED!”

“You can’t get to #1 on Google without our automatic backlinks package!”

I wish I could get as excited about backlinks as the people selling them…

Thankfully, Google is excited about them too, and is currently in the middle of another link spam update.

Google tells us:

SpamBrain is our AI-based spam-prevention system. Besides using it to detect spam directly, it can now detect both sites buying links, and sites used for the purpose of passing outgoing links.

Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.
As we have always emphasized, links obtained primarily for artificial manipulation of Search rankings are link spam.”

People will always sell backlinks, and unfortunately people will always buy them, but it’s good to see Google still attempting to thwart the efforts of those trying to achieve listings in unnatural ways.

TLDR: Don’t buy backlinks folks!

If you have made the mistake of buying backlinks, get in touch with me and I’ll be happy to take a look at your website.

Want to know more about utilising SEO in your copywriting for you and your clients? Join a whole host of copywriters booking in to talk about SEO As It Is with me, Nikki Pilkington. Book now for 2023 or grab me on LinkedIn for a chat.

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