In case you missed it, the fabulous Matt Drzymała recently landed a dream client (go check out his post) because of some SEO work he did.
Matt, in all his loveliness, is crediting some of the things he learned on my non-wanky SEO course as helping towards his success.
And I have no doubt they did. My course is awesome.
BUT.
None of this would have happened had he not put in the work. He didn’t just read/watch/listen to the course – he asked questions, he picked my brain, and he DID THE WORK.
He knew what he wanted to happen, and he put it into place – and it worked. Spectacularly, in this case.
Paying for a course is all well and good – whether you paid a discounted price, early bird price, or full price. But nothing is going to happen JUST BECAUSE you bought a course.
If you don’t invest the time in learning or the effort to do the steps, then the money you’ve spent is a waste.
Thankfully, for Matt, it wasn’t.