These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Why your blog posts aren’t bringing in B2B clients (even though you’re following all the SEO advice)
You’re doing everything right. Publishing regularly. Following SEO best practices. Your posts are ranking. Traffic’s climbing. But your blog has brought in precisely zero clients. Your boss is starting to question the ROI. Your marketing team is spending hours writing content that generates nothing but page views. And you’re wondering… Read More
Website traffic but no enquiries? Why your B2B site isn’t converting visitors
You check Google Analytics every week. Traffic’s decent. Maybe even growing. Your blog posts are ranking. Google Search Console shows hundreds of impressions. But your phone isn’t ringing. Your contact form sits empty. And you’re starting to wonder if SEO is actually worth the effort. You already know this –… Read More
Don’t throw the baby out with the bathwater: how to test website changes properly
I’m not a very subtle person. I’m also one of the most impatient people I know. So I know how difficult it is to take things slowly. But when it comes to testing SEO changes on your website, rushing things will cost you rankings and traffic. Like most marketing, one… Read More
The brutal homepage test that shows why Google ignores your website
Your homepage has one job – tell people what you do and who you do it for within 5 seconds. If it can’t tell your potential clients that, then it’s not going to tell Google that either. And if Google can’t quickly figure out what your business does and who… Read More
Trust data, not dickheads, bad ChatGPT SEO advice, and search intent made easy
(This is the 21/10/2025 issue of my newsletter – subscribe here) Hey hey! There’s a lot of dangerous SEO advice flooding LinkedIn right now. You know the posts I mean – “Ditch your expensive SEO tools! I use these 7 ChatGPT prompts instead and saved £8,400 a year!” Complete. And. Utter. Absolute…. Read More
SEO is dead (and other bollocks LinkedIn gurus want you to believe)
I’ve started a podcast. It’s called SEO Fucking What?, and I’m absolutely furious. Every other week, some LinkedIn guru pops up announcing that SEO is dead. Finished. Over. And in the very same post, they’re flogging a course on GEO or AEO or whatever acronym they’ve invented this month. Same… Read More
Why website visitors don’t enquire: the ‘so what?’ test
I say this a lot to my clients. When they ask me to write a blog post, when they want a new page added to their websites, when they want to focus on a new phrase for SEO. So what? Not because I’m rude (I mean, I can be pretty… Read More
Quick SEO fixes, small traffic wins, and why retainers aren’t always the answer
(This is the 14/10/2025 issue of my newsletter – subscribe here) Hey hey! SEOs are brilliant at shouting about big numbers – percentage increases in traffic and clicks, revenue streams of massive e-commerce sites, keywords found in the rankings. But if you’re a small business website owner, the numbers don’t have… Read More
SEO Myth: Local SEO is just about Google Business Profile!
If you think ticking off every box on your Google Business Profile is all you need for local SEO, we need to have a chat. I see it all the time: business owners spending hours perfecting their GBP, adding photos, updating opening hours, crafting the perfect business description, then wondering… Read More
SEO Casserole: A recipe for online success
Serves: One small business website Prep time: 3-6 months Cooking time: Ongoing Ingredients The Base Layer (Foundation) The Flavour (Content) The Seasoning (Technical Bits) Don’t Add: Method Step 1: Prep your base Sort out the technical foundation first. Make sure your website works properly on phones, loads faster than a… Read More
Webinar reflections, unchanged fundamentals, and your free SEO health check
Hey hey! I’ve just finished a webinar with Holly Christie from Websites Made Simple (if you don’t know her, go check out her stuff at https://websitesmadesimple.co.uk/ – she’s brilliant), and I’ve had the same realisation I have every single time I do one of these things. The questions never change…. Read More
There’s a webinar, there’s a webinar, and did I mention, there’s a webinar?
(This is the 01/10/2025 issue of my newsletter – subscribe here) Hey hey! October’s here, which means we’re officially in Q4 and if your SEO strategy for the year was “I’ll sort that out later,” well… the bad news is that later has arrived. But panic ye not, for there is… Read More