Category: SEO Advice
Need GA4 Help And Advice? Speak To My GA4 Faerie!
I think this sums up how a lot of us feel about GA4 – seen on Twitter. ===== Me: Show me a chart of organic visits to this URL over the past 30 days GA4 (beaming): Here are some seemingly random goals I decided to track without you asking! Me:… Read More
How Many Keyphrases Can I Optimise A Web Page For?
Keyphrases Are For Pages, Not Sites Stop thinking about keyphrases for your whole site. Focus on individual pages. There’s no magic number of keywords for a website, just make sure each page has the right ones. Different pages, different topics, different keywords. High Search Volume, Low Keyword Difficulty Before you… Read More
Your Website vs. LinkedIn – Where Should You Post Your Content First?
It’s time we talked about where you’re hanging your words – you know, your creative insights, your advice, and your expertise. Are you posting all that valuable content on LinkedIn first, before it even graces the pages of your own website? Now, don’t get me wrong, LinkedIn’s like a lively… Read More
Let’s Talk About SEO And Keyword Search Intent
What Do We Mean By Search Intent? Not every website visitor is a buyer, and that’s ok. Sometimes people searching on Google or other search engines are looking for something other than a product or service to spend their hard-earned money on. Knowing what the user is probably looking for… Read More
What Is Microsoft Clarity And How Can It Help Your Website?
What Is Microsoft Clarity? Microsoft Clarity is a tool that helps you see how people use your website. It can show you videos of their visits, heat maps that indicate where people click the most, and even some smart insights based on machine learning. It launched fairly quietly a few… Read More
Google First Page Guaranteed – When Is A Guarantee Not A Guarantee?
GUARANTEE is one of the most powerful words used in marketing and sales. The idea generated by the word is that a customer or client will absolutely receive or achieve something as a result of paying for the product or service. “SEO page 1 guaranteed”, “Google first page guaranteed”, “Guaranteed first… Read More
Nikki-Pilkington.com 12 Days Of Christmas Song
All together now! On the first day of Christmas, Nikki gave to me: A first place on Google for me On the second day of Christmas, Nikki gave to me: 2 new subscribers, andA first place on Google for me On the third day of Christmas, Nikki gave to me:… Read More
Happy Christmas Everyone!
On Christmas Eve, I’m going to leave you with the wise words of Ryan Reynolds in Spirited, words that could be as much about copywriting as they could about Christmas trees. Happy Christmas everyone! Look, real trees are trending downwardYour sales continue slippingThey destroyed your bottom linesWith plastic pines and… Read More
Google E-E-A-T — What On Earth Is Double EAT Content?
I’ll have another ‘E’ please, Bob… If you’re a content creator (whether a business owner who writes for themselves, a copywriter, an author, or something else entirely), you may have heard of E-A-T. It’s possible, even probable, that you haven’t. If you are at all interested in ranking on Google,… Read More
Google December 2022 Link Spam Update
“10,000 backlinks for a fiver!” “We get you backlinks with authority GUARANTEED!” “You can’t get to #1 on Google without our automatic backlinks package!” I wish I could get as excited about backlinks as the people selling them… Thankfully, Google is excited about them too, and is currently in the… Read More
Google SEO – Do You Need To E-A-T More?
If, like me, you love your food, then EAT is more likely to mean something other than SEO. But for those who may not be as familiar with Google’s term: EAT stands for “Expertise, Authority, and Trustworthiness.” And when it comes to SEO, these three factors are crucial for ensuring… Read More
5 Ways To Keep Your Blog Updated Over The Christmas Period
You’ve worked hard all year on your blog, and your comments, visitors and Google traffic is reflecting that graft. But let’s face it, it’s Christmas week and you might not feel like blogging with a bellyful of mince pies, or nipping down in between basting the turkey and boiling the… Read More