Category: Social Media
Social Media Or Blog Post Idea – Write A List
This was originally a tip in my (no longer available) Content Engine membership group. A really easy blog post or social media post is a list. Sometimes called Listicles, they’re great for SEO, quick to write, and simple to read. What Sort Of List? It could be anything: Practical Evergreen… Read More
Social Media And Blog Post Ideas From The Rebrand Of Twitter To X
Much as I don’t like to give Elon and his toy-throwing a mention, his latest “rebrand” from Twitter to X is an awesome way in how NOT to do something. When I say “rebrand”, there’s a reason I’m doing that awful metaphorical “quote” gesture every time I say it. The… Read More
Blog Or Social Media Post Ideas – The Nikki Holiday Edition
This was originally posted in my Content Engine membership group, where I help people with blog and social media content ideas, as well as easily actionable SEO tips. I’m on holiday for the next seven days, in the middle of nowhere with no Wi-fi, but I didn’t want you to… Read More
Social Media Or Blog Post Ideas – Inspired By Threads
Unless you’ve been living underground, or possibly even if you have been, you can’t fail to have noticed the shitshow that Elon Musk is making of Twitter. And Threads (by Meta) has jumped on the most recent furore, by launching their own short text social media app (possibly even before… Read More
Your Website vs. LinkedIn – Where Should You Post Your Content First?
It’s time we talked about where you’re hanging your words – you know, your creative insights, your advice, and your expertise. Are you posting all that valuable content on LinkedIn first, before it even graces the pages of your own website? Now, don’t get me wrong, LinkedIn’s like a lively… Read More
5 Easy Prompts For Daily LinkedIn Post Ideas
It’s no word of a lie that I see the same comment at least once a day in most of the communities I am a part of: “I know I should use LinkedIn more, but I can’t think of what to post!” But it’s not rocket science (unless you are… Read More
Clean Up Your LinkedIn Feed In 2 Easy Steps
I was talking to a friend last night about how LinkedIn goes through phases. And how a lot of those phases are dictated by which of the latest ‘LinkedIn experts’ is flavour of the month. You can almost always tell when an expert has launched a new LinkedIn course and… Read More
Bloggers, Have You Developed Your ‘Circle Of Credibility’?
I’ve been talking about this for a while, but this is the first chance I’ve had to put thoughts into words properly, so hopefully it will ring a few bells with some of you! We’re all pretty much aware by now that one of the first things a potential client… Read More
“We Only Want To Have Twitter Followers”
This was the comment I was faced with recently, made by the Marketing Manager of a fairly large company who wanted to ‘dip their toes’ into the ‘world of Social Media’. Try as I did to explain to them that Twitter, and Social Media in general, is about relationships and give… Read More
You Need Employee Buy In For A Successful Social Media Business Page
While Social Media profiles that are a person, not a business, can and do work very well, a lot of the time Business Pages languish on the side-lines. Business Pages of small and medium sized companies are often an afterthought, not seen by many, not providing a lot of interaction… Read More
You Shouldn’t Swear On Social Media?
?”Don’t have colourful hair” ?”Don’t have tattoos and piercings” ?”Don’t swear on Social Media” I’ve been doing what I do for 30 years, and in that time I’ve had and done all of the above. ❓ Have I lost gigs because of it? Probably. ❓ Have I gained clients ‘despite’… Read More
Should I Retweet / Facebook / Promote My Competitors?
I’ve been asked this question a couple of times recently and my answer is a resounding YES! Sounds a bit odd, doesn’t it? Why on earth would I be recommending that you promote people you’re supposed to be in competition with? Well, to my mind, retweeting (or promoting on Facebook,… Read More