Category: SEO Advice
Google E-E-A-T — What On Earth Is Double EAT Content?
I’ll have another ‘E’ please, Bob… If you’re a content creator (whether a business owner who writes for themselves, a copywriter, an author, or something else entirely), you may have heard of E-A-T. It’s possible, even probable, that you haven’t. If you are at all interested in ranking on Google,… Read More
Google December 2022 Link Spam Update
“10,000 backlinks for a fiver!” “We get you backlinks with authority GUARANTEED!” “You can’t get to #1 on Google without our automatic backlinks package!” I wish I could get as excited about backlinks as the people selling them… Thankfully, Google is excited about them too, and is currently in the… Read More
Google SEO – Do You Need To E-A-T More?
If, like me, you love your food, then EAT is more likely to mean something other than SEO. But for those who may not be as familiar with Google’s term: EAT stands for “Expertise, Authority, and Trustworthiness.” And when it comes to SEO, these three factors are crucial for ensuring… Read More
5 Ways To Keep Your Blog Updated Over The Christmas Period
You’ve worked hard all year on your blog, and your comments, visitors and Google traffic is reflecting that graft. But let’s face it, it’s Christmas week and you might not feel like blogging with a bellyful of mince pies, or nipping down in between basting the turkey and boiling the… Read More
Why You Should Have 2 Blog Titles For Most Blogs You Write
In the past few weeks, more and more of my mentoring clients want to talk about blogging, and in particular how to get more people to read their blogs. “I’m Tweeting and Facebooking my blogs like mad, but I still only get a handful of readers, and that peters out after a… Read More
I Offer Free SEO & Blogging Advice – But There’s A Catch
I was just looking through some old blog posts of mine and was reminded of the day I received a PM that said: “Sorry you couldn’t help me out with some advice, maybe next time eh?” At the same time I got an email saying: “It’s a shame you couldn’t… Read More
Research Keyphrases For Better Business Blogging
If your blog is a business blog then the chances are you’re hoping to promote your products or services, and get more sales, right? Well the great thing about blogs is that they do well in Google, IF you think about how you’re blogging. You may already know the keyphrases you’re… Read More
There’s Nothing Wrong With Working In McDonald’s
I hear it all the time: 🛑 “He’ll end up working in McDonald’s”🛑 “The only thing she’s good for is flipping burgers”🛑 “McDonald’s is too good for them” But why? What is it about McDonald’s that makes it such an insult? See, one of my first ever proper jobs was… Read More
You Shouldn’t Swear On Social Media?
?”Don’t have colourful hair” ?”Don’t have tattoos and piercings” ?”Don’t swear on Social Media” I’ve been doing what I do for 30 years, and in that time I’ve had and done all of the above. ❓ Have I lost gigs because of it? Probably. ❓ Have I gained clients ‘despite’… Read More
“Google No Longer Uses Title Tags” And Other Blatant Untruths…
I like to think I’m a fair person. I don’t believe in slagging off my competition, and always try to be even handed if someone asks for my advice on work done by someone else. But every so often someone sends me something that makes my blood boil. Well yesterday… Read More
Do I Need A Keyword Rich Domain To Do Well In Google?
I get asked this question a lot. “If I want to be on the front page of Google for ‘widgets in Barnet’ then I need to buy www.widgetsinbarnet.com , don’t I?” Now, there’s a lot of disagreement on the truths and lies about domain weighting – does Google give a higher position to someone… Read More
![[client update] google indexing issues 15/07/2022](https://nikki-pilkington.com/wp-content/uploads/2022/07/Client-Update-Google-Indexing-Issues-15072022-300x300.png "[client update] google indexing issues 15/07/2022")
[Client Update] Google Indexing Issues 15/07/2022
Google has confirmed today that there’s an issue with its search index impacting a large number of sites. The root cause is unknown. Today, at 10:50 a.m Eastern time (3.50pm UK time), Google confirms there’s an ongoing indexing issue affecting a large number of sites. The cause of the issue… Read More