Category: Content Advice
Social Media And Blog Post Ideas From The Rebrand Of Twitter To X
Much as I don’t like to give Elon and his toy-throwing a mention, his latest “rebrand” from Twitter to X is an awesome way in how NOT to do something. When I say “rebrand”, there’s a reason I’m doing that awful metaphorical “quote” gesture every time I say it. The… Read More
Need Help With A Content Project? Write Your Own F**king Content!
You know when you start a project – whether it be a website rewrite, an email sequence, an eBook, or whatever – and you’re all gung-ho and “Let’s get this done” about it? That’s how I was about the online SEO course I want to offer to people who don’t… Read More
Blog Or Social Media Post Ideas – The Nikki Holiday Edition
This was originally posted in my Content Engine membership group, where I help people with blog and social media content ideas, as well as easily actionable SEO tips. I’m on holiday for the next seven days, in the middle of nowhere with no Wi-fi, but I didn’t want you to… Read More
Podcast RePurposing – 1 Podcast, 112 Pieces Of Content
🎤 It was one podcast, 59 minutes long. 🕳 Hidden away in the depths of a website.🔗 Promoted a couple of times with a link on social media.🎧 Listened to by just a handful of people.🎤 One podcast. 👫 There were 2 people speaking.👨 One to ask the questions.👩 Another… Read More
Social Media Or Blog Post Ideas – Inspired By Threads
Unless you’ve been living underground, or possibly even if you have been, you can’t fail to have noticed the shitshow that Elon Musk is making of Twitter. And Threads (by Meta) has jumped on the most recent furore, by launching their own short text social media app (possibly even before… Read More
Your Website vs. LinkedIn – Where Should You Post Your Content First?
It’s time we talked about where you’re hanging your words – you know, your creative insights, your advice, and your expertise. Are you posting all that valuable content on LinkedIn first, before it even graces the pages of your own website? Now, don’t get me wrong, LinkedIn’s like a lively… Read More
5 Copywriting Books Every Aspiring Copywriter Should Read
I love a good copywriting book, and own so many. Whenever I see another one recommended, I just have to buy it to see what nuggets of wisdom I can glean from the pages within. I’m planning on starting reviewing more books in-depth, but here’s a quick starter for 5… Read More
Are We Back In Work Mode Yet?
Last week was a bit of a waste of time for me, to be honest — I struggled to get back into ‘work mode’ and most of my clients seemed to feel the same. This week, however, is different — it feels much more like a ‘work’ Monday today! This… Read More
21 Things You Could Blog About Right Now
“I don’t have time” and “I don’t know what to write about” – the two most common excuses for not blogging. While I can’t magically create more hours in your day, I can help with that second bit. Here are 21 blog post ideas you can use right now, categorised… Read More
Generate Blog Post Ideas With Google’s ‘People Also Ask’
We’ve all been there — staring at the screen, knowing we need to come up with a blog post, LinkedIn thread or an article, but the words aren’t flowing and the ideas aren’t coming. I’m going to share with you one of the easiest ways to find blog post ideas… Read More
Paying A Copywriting Expert? Let Them Do Their Job!
My Clients Come To Me Because I’m A Copywriting Expert. So You’d Expect Them To Listen To Me, Right? Unfortunately not always. Going through some old emails I came across this feedback from an ex-client about a blog post I’d written for them. “It’s great, but I feel as if… Read More
5 Ways To Keep Your Blog Updated Over The Christmas Period
You’ve worked hard all year on your blog, and your comments, visitors and Google traffic is reflecting that graft. But let’s face it, it’s Christmas week and you might not feel like blogging with a bellyful of mince pies, or nipping down in between basting the turkey and boiling the… Read More