These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Structuring A Blog Post – Beginning, Middle, End
When you write a blog post on your website, make sure it has a BEGINNING, a MIDDLE and an END. BEGINNING: Introduce what you are talking about, make it personal by relating it to something you or someone you are connected with has experience of, tell the reader what to… Read More
Is Your Blog As Flat As A Pancake? You Need A Call To Action!
I have around 5 mentoring calls a week with people looking to get more business from their Social Media Marketing and Blogging efforts (you can book your free initial call here!) and time and time again I get the same comments: No-one visits my blog People read but don’t comment No-one signs up for… Read More
Top 7 Ways To Title Your Blogs For Clicks And SEO
One of the most important parts of a blog post, if you’re trying to attract clicks and search engines, is the title. So think well when crafting your title, because you’re trying to make it: Same phrase, different titles If we know what people are searching for then we know… Read More
5 Ways NOT To Market Your Services On Twitter
If you are a business owner who needs to learn about marketing, it’s important to learn how to Tweet for success. Like any other matter in marketing, there’s a right way to do things, and then there is the wrong way to do things. Those who want to market their… Read More
Ghost Writing – Should I Use Someone Else To Write My Blog?
It’s an argument that comes up time and time again – is it ever acceptable to have someone else write your blog posts? Of course, my answer is a resounding YES, as this is a service that I have provided to many clients over the last 30 years, but why… Read More
5 Tips For A Successful Business Blog
Having a blog can be a great thing for most businesses as it offers you another way of writing about your work and promoting your company to your target audience. This means it’s important that you do everything you can to make your business blog as successful as possible. But… Read More
Struggling For Content Ideas? Bring On The Guest Bloggers!
Sometimes no matter how hard you try, the words won’t flow. And when that’s the case, and you’ve used up all your spare blog posts, well there’s only one thing for it – bring on the guest bloggers! A guest blogger is someone who comes along and has a blog published on… Read More
SEO – They Know Your Name – So What?
Every time I go to a networking event (and I go to a lot!), I obviously spend some time telling people there what it is that I do. And invariably, someone will sit there listening, then a smug smile will start to spread across their face. They wait until I… Read More
How Calls To Action Work On Social Media
(This post was written many moons ago but the advice is still valid!) A while ago I wrote about having a call to action in all blog posts, yet it’s still the number one piece of advice I give to people. So it was nice to come across this handy… Read More
You Don’t HAVE To Write Jubilee Content!
It’s the Queen’s 70th or Platinum Jubilee celebrations this week and, as expected, I have a flurry of emails from people wanting ‘Jubilee blogs’ and pages on their websites. Bearing in mind that a lot of my clients are manufacturing and industrial type companies, it’s less than a week until… Read More
Ten Top Twitter Tips Trainers Can Try Today
As social media grows in popularity, often the barrier a company faces isn’t believing in the power of Twitter, but making it work for their particular offering. Here are ten Twitter techniques that you can start using today to begin promoting your training business and building a community around your brand. 1) Sharing Useful… Read More
Stuck For Blog Post Ideas? Write An FAQ!
Another great blog post idea is to set up a mini FAQ. We’ve already spoken about how people often search with questions, so let’s put 4 or 5 of the questions you get asked and drop them into a blog post. For Example, I Could Write ‘Top 5 Social Media… Read More