These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Social Media Or Blog Post Idea – Steal Your Competitors’ Ideas
This was originally a post in my Content Engine membership group where I offer ideas and tips on blog and social media content. In This Post I Told Them To Steal Their Competitors’ Ideas. Hopefully that made you look, but it’s not what you think (I hope)! I don’t mean… Read More
Content Ideas – Russell Brand Edition
This was a post in my Content Engine membership group, and I have posted it here in its entirety because it relates to many other news events, not just the allegations surrounding Russell Brand. OK, I didn’t want to talk about this on here, but I’ve seen a few posts… Read More
Social Media Or Blog Post Idea – Write A List
This was originally a tip in my (no longer available) Content Engine membership group. A really easy blog post or social media post is a list. Sometimes called Listicles, they’re great for SEO, quick to write, and simple to read. What Sort Of List? It could be anything: Practical Evergreen… Read More
Social Media And Blog Post Ideas From The Rebrand Of Twitter To X
Much as I don’t like to give Elon and his toy-throwing a mention, his latest “rebrand” from Twitter to X is an awesome way in how NOT to do something. When I say “rebrand”, there’s a reason I’m doing that awful metaphorical “quote” gesture every time I say it. The… Read More
Need GA4 Help And Advice? Speak To My GA4 Faerie!
I think this sums up how a lot of us feel about GA4 – seen on Twitter. ===== Me: Show me a chart of organic visits to this URL over the past 30 days GA4 (beaming): Here are some seemingly random goals I decided to track without you asking! Me:… Read More
“Yours Is The Only Non-Client Call I Have Where I Take Actual Notes”
“Yours is the only non-client call I have where I take actual notes” I’m paraphrasing, but what a lovely thing to hear on my Content Engine membership call with André Spiteri this morning. Every month we have a catch up call to talk through all things content and SEO. Today we chatted… Read More
Need Help With A Content Project? Write Your Own F**king Content!
You know when you start a project – whether it be a website rewrite, an email sequence, an eBook, or whatever – and you’re all gung-ho and “Let’s get this done” about it? That’s how I was about the online SEO course I want to offer to people who don’t… Read More
Blog Or Social Media Post Ideas – The Nikki Holiday Edition
This was originally posted in my Content Engine membership group, where I help people with blog and social media content ideas, as well as easily actionable SEO tips. I’m on holiday for the next seven days, in the middle of nowhere with no Wi-fi, but I didn’t want you to… Read More
Podcast RePurposing – 1 Podcast, 112 Pieces Of Content
🎤 It was one podcast, 59 minutes long. 🕳 Hidden away in the depths of a website.🔗 Promoted a couple of times with a link on social media.🎧 Listened to by just a handful of people.🎤 One podcast. 👫 There were 2 people speaking.👨 One to ask the questions.👩 Another… Read More
Social Media Or Blog Post Ideas – Inspired By Threads
Unless you’ve been living underground, or possibly even if you have been, you can’t fail to have noticed the shitshow that Elon Musk is making of Twitter. And Threads (by Meta) has jumped on the most recent furore, by launching their own short text social media app (possibly even before… Read More
How Many Keyphrases Can I Optimise A Web Page For?
Keyphrases Are For Pages, Not Sites Stop thinking about keyphrases for your whole site. Focus on individual pages. There’s no magic number of keywords for a website, just make sure each page has the right ones. Different pages, different topics, different keywords. High Search Volume, Low Keyword Difficulty Before you… Read More
Your Website vs. LinkedIn – Where Should You Post Your Content First?
It’s time we talked about where you’re hanging your words – you know, your creative insights, your advice, and your expertise. Are you posting all that valuable content on LinkedIn first, before it even graces the pages of your own website? Now, don’t get me wrong, LinkedIn’s like a lively… Read More