These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
5 Tips For A Successful Business Blog
Having a blog can be a great thing for most businesses as it offers you another way of writing about your work and promoting your company to your target audience. This means it’s important that you do everything you can to make your business blog as successful as possible. But… Read More
Struggling For Content Ideas? Bring On The Guest Bloggers!
Sometimes no matter how hard you try, the words won’t flow. And when that’s the case, and you’ve used up all your spare blog posts, well there’s only one thing for it – bring on the guest bloggers! A guest blogger is someone who comes along and has a blog published on… Read More
SEO – They Know Your Name – So What?
Every time I go to a networking event (and I go to a lot!), I obviously spend some time telling people there what it is that I do. And invariably, someone will sit there listening, then a smug smile will start to spread across their face. They wait until I… Read More
How Calls To Action Work On Social Media
(This post was written many moons ago but the advice is still valid!) A while ago I wrote about having a call to action in all blog posts, yet it’s still the number one piece of advice I give to people. So it was nice to come across this handy… Read More
You Don’t HAVE To Write Jubilee Content!
It’s the Queen’s 70th or Platinum Jubilee celebrations this week and, as expected, I have a flurry of emails from people wanting ‘Jubilee blogs’ and pages on their websites. Bearing in mind that a lot of my clients are manufacturing and industrial type companies, it’s less than a week until… Read More
Ten Top Twitter Tips Trainers Can Try Today
As social media grows in popularity, often the barrier a company faces isn’t believing in the power of Twitter, but making it work for their particular offering. Here are ten Twitter techniques that you can start using today to begin promoting your training business and building a community around your brand. 1) Sharing Useful… Read More
Stuck For Blog Post Ideas? Write An FAQ!
Another great blog post idea is to set up a mini FAQ. We’ve already spoken about how people often search with questions, so let’s put 4 or 5 of the questions you get asked and drop them into a blog post. For Example, I Could Write ‘Top 5 Social Media… Read More
Should I Buy Facebook ‘Likes’, Twitter ‘Followers’ And ‘Fans’?
Just some of the headlines of email I’ve received in the past week. Then there are the potential clients that approach me asking if we can ‘buy fans or followers’. Well the answer is a resounding: NO! I can see why it seems a great idea. 10,000 people listening to… Read More
Online Reputation Management: What To Do If Your Reputation Takes A Beating Online
This piece was originally published in 2015. It’s every business’s worst internet nightmare: you head over to Google, tap in your company name to see how your web presence is coming along, and there in prominent position is something far from positive about your brand. Deserved or not, this entry… Read More
How Do I Start To Write A Company Blog Post?
I get the same question a lot when talking to my mentoring clients – “How do I even start to write a company blog post?” These questions come from highly educated people, managers, directors, business owners and very literate people who, when faced with a blank page, just freeze. If… Read More
Social Media Marketing – An Old Story
We were clicking, viewing, commenting and sharing, long before the term ‘social media’ was coined. The world of business is going mad for social media, with a recent study suggesting 92% of businesses in North America are using it in some way. This is exciting of course, but in this… Read More
25 Blog Titles Inspired By Rishi Sunack’s Spring Statement 2022
While not quite the day in the calendar event that the Budget is every year, the Spring Statement was widely anticipated by journalists and families alike; what would Chancellor of the Exchequer Rishi Sunack announce to help the UK through a period of recession, high fuel prices, the Ukraine war… Read More