These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Ten Top Twitter Tips Trainers Can Try Today
As social media grows in popularity, often the barrier a company faces isn’t believing in the power of Twitter, but making it work for their particular offering. Here are ten Twitter techniques that you can start using today to begin promoting your training business and building a community around your brand. 1) Sharing Useful… Read More
Stuck For Blog Post Ideas? Write An FAQ!
Another great blog post idea is to set up a mini FAQ. We’ve already spoken about how people often search with questions, so let’s put 4 or 5 of the questions you get asked and drop them into a blog post. For Example, I Could Write ‘Top 5 Social Media… Read More
Should I Buy Facebook ‘Likes’, Twitter ‘Followers’ And ‘Fans’?
Just some of the headlines of email I’ve received in the past week. Then there are the potential clients that approach me asking if we can ‘buy fans or followers’. Well the answer is a resounding: NO! I can see why it seems a great idea. 10,000 people listening to… Read More
Online Reputation Management: What To Do If Your Reputation Takes A Beating Online
This piece was originally published in 2015. It’s every business’s worst internet nightmare: you head over to Google, tap in your company name to see how your web presence is coming along, and there in prominent position is something far from positive about your brand. Deserved or not, this entry… Read More
How Do I Start To Write A Company Blog Post?
I get the same question a lot when talking to my mentoring clients – “How do I even start to write a company blog post?” These questions come from highly educated people, managers, directors, business owners and very literate people who, when faced with a blank page, just freeze. If… Read More
Social Media Marketing – An Old Story
We were clicking, viewing, commenting and sharing, long before the term ‘social media’ was coined. The world of business is going mad for social media, with a recent study suggesting 92% of businesses in North America are using it in some way. This is exciting of course, but in this… Read More
25 Blog Titles Inspired By Rishi Sunack’s Spring Statement 2022
While not quite the day in the calendar event that the Budget is every year, the Spring Statement was widely anticipated by journalists and families alike; what would Chancellor of the Exchequer Rishi Sunack announce to help the UK through a period of recession, high fuel prices, the Ukraine war… Read More
20 Blog And Social Media Prompts Inspired By P&O
If you are a well organised blogger you will usually have planned your blog posts in advance, around business seasonality, deadlines, special days, etc. But sometimes things come up in the news that immediately lend themselves to some great blog or social media post ideas. Yesterday P&O decided to fire… Read More
Are blogs worth it for small businesses?
“I don’t have time to blog.” “I can’t think of anything to write about.” “Does blogging even work anymore?” These three objections (lack of time, lack of ideas, lack of proof) come up every single time I talk to small business owners about blogging. And I get it – when… Read More
How Do YOU Get Inspiration For Blog Posts?
It’s interesting to see the reactions when I tell people that I can easily write upwards of 20 blog posts a week – not only for myself, but also for clients. Some think it’s not possible, some think it’s crazy, and others think ‘ghost blogging’ is wrong. Now I’m not… Read More
How Client Reviews Can Help Your SEO
Long gone are the days when you could pop a few keywords into your website META tags and copy, nip to the kitchen and make a coffee, then come back just in time to see your website on the front page of Infoseek, Alta Vista and Yahoo. These days Google… Read More
Working With Nikki Pilkington For SEO – What Do I Need From You?
Congratulations on making an awesome choice to work with me on your SEO. Now let’s get the boring-but-essential bit out of the way. Before I can start, I need access to a few things. The sooner you can get these sorted, the sooner we can get going – delays getting… Read More