These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Should I Retweet / Facebook / Promote My Competitors?
I’ve been asked this question a couple of times recently and my answer is a resounding YES! Sounds a bit odd, doesn’t it? Why on earth would I be recommending that you promote people you’re supposed to be in competition with? Well, to my mind, retweeting (or promoting on Facebook,… Read More
“Google No Longer Uses Title Tags” And Other Blatant Untruths…
I like to think I’m a fair person. I don’t believe in slagging off my competition, and always try to be even handed if someone asks for my advice on work done by someone else. But every so often someone sends me something that makes my blood boil. Well yesterday… Read More
Social Media Marketing – It’s What We’ve Always Done, Isn’t It?
I was speaking to someone the other day about the ‘advent’ of ‘Social Media Marketing’ and found myself saying “But Social Media Marketing is just what we’ve always done, isn’t it? Forums, mailing lists, groups of like minded people – we were doing these things 20+ years ago!” And it’s… Read More
I’m Passionate About… Are You Though?
❣ I am passionate about… ❣ We are passionate about… Either of these 4 word starters – to a blog post, a job ad, a social media bio, a video or in real life – has me reaching for the sick bag immediately. Not only are they wasted words (most… Read More
16 Blog Post And Social Media Prompts Inspired By The Crying CEO
Unless you’ve been offline, on a desert island, or under a rock this past week, it has to have been impossible for you to avoid the madness that is and was ‘The Crying CEO’. For those of you who missed it; Braden Wallake, CEO of HyperSphere, made a post on… Read More
Do I Need A Keyword Rich Domain To Do Well In Google?
I get asked this question a lot. “If I want to be on the front page of Google for ‘widgets in Barnet’ then I need to buy www.widgetsinbarnet.com , don’t I?” Now, there’s a lot of disagreement on the truths and lies about domain weighting – does Google give a higher position to someone… Read More
![[client update] google indexing issues 15/07/2022](https://nikki-pilkington.com/wp-content/uploads/2022/07/Client-Update-Google-Indexing-Issues-15072022-300x300.png "[client update] google indexing issues 15/07/2022")
[Client Update] Google Indexing Issues 15/07/2022
Google has confirmed today that there’s an issue with its search index impacting a large number of sites. The root cause is unknown. Today, at 10:50 a.m Eastern time (3.50pm UK time), Google confirms there’s an ongoing indexing issue affecting a large number of sites. The cause of the issue… Read More
Structuring A Blog Post – Beginning, Middle, End
When you write a blog post on your website, make sure it has a BEGINNING, a MIDDLE and an END. BEGINNING: Introduce what you are talking about, make it personal by relating it to something you or someone you are connected with has experience of, tell the reader what to… Read More
Is Your Blog As Flat As A Pancake? You Need A Call To Action!
I have around 5 mentoring calls a week with people looking to get more business from their Social Media Marketing and Blogging efforts (you can book your free initial call here!) and time and time again I get the same comments: No-one visits my blog People read but don’t comment No-one signs up for… Read More
Top 7 Ways To Title Your Blogs For Clicks And SEO
One of the most important parts of a blog post, if you’re trying to attract clicks and search engines, is the title. So think well when crafting your title, because you’re trying to make it: Same phrase, different titles If we know what people are searching for then we know… Read More
5 Ways NOT To Market Your Services On Twitter
If you are a business owner who needs to learn about marketing, it’s important to learn how to Tweet for success. Like any other matter in marketing, there’s a right way to do things, and then there is the wrong way to do things. Those who want to market their… Read More
Ghost Writing – Should I Use Someone Else To Write My Blog?
It’s an argument that comes up time and time again – is it ever acceptable to have someone else write your blog posts? Of course, my answer is a resounding YES, as this is a service that I have provided to many clients over the last 30 years, but why… Read More