These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Paying A Copywriting Expert? Let Them Do Their Job!
My Clients Come To Me Because I’m A Copywriting Expert. So You’d Expect Them To Listen To Me, Right? Unfortunately not always. Going through some old emails I came across this feedback from an ex-client about a blog post I’d written for them. “It’s great, but I feel as if… Read More
“SEO? Speak To Nikki. She’s A Bloody Legend”
It’s always a little scary when another copywriter wants to have a 1-2-1 with me, (because hey, what do I know?) but I think it went well… The always lovely Katie Murray of Katie Jo Copywriting took the plunge to find out more about how to include SEO in her copywriting… Read More
Google SEO – Do You Need To E-A-T More?
If, like me, you love your food, then EAT is more likely to mean something other than SEO. But for those who may not be as familiar with Google’s term: EAT stands for “Expertise, Authority, and Trustworthiness.” And when it comes to SEO, these three factors are crucial for ensuring… Read More
5 Ways To Keep Your Blog Updated Over The Christmas Period
You’ve worked hard all year on your blog, and your comments, visitors and Google traffic is reflecting that graft. But let’s face it, it’s Christmas week and you might not feel like blogging with a bellyful of mince pies, or nipping down in between basting the turkey and boiling the… Read More
6 Reasons NOT To Work With Nikki Pilkington, SEO Copywriter
When it comes to SEO Copywriting for your website, I could tell you I’m the best. I could explain that no-one else can do the job for you. I could say that, out of the millions of copywriters out there, I’m the one for you. But the fact is, that… Read More
Don’t Worry Copywriters, ChatGPT Isn’t Taking Over The World Just Yet
I asked ChatGPT to write me 3 paragraphs with a chatty tone of voice about why ChatGPT won’t put copywriters out of a job, and here’s what it said, unedited by me: ✨✨✨✨ As a large language model trained by OpenAI, I can assure you that ChatGPT won’t be putting… Read More
Clean Up Your LinkedIn Feed In 2 Easy Steps
I was talking to a friend last night about how LinkedIn goes through phases. And how a lot of those phases are dictated by which of the latest ‘LinkedIn experts’ is flavour of the month. You can almost always tell when an expert has launched a new LinkedIn course and… Read More
Save Money On Copywriting — 5 Things I Do To Help
Even when you have a budget to bring on board a freelance copywriter, as a company owner or a hiring manager, you’re probably looking to cut costs where possible. And I understand that; I’ve hired a fair few freelancers in my time and some of them have been costly mistakes!… Read More
5 Quick Tips For People Who Don’t Want Or Need A Copywriter
For those of you that want to do your own copywriting and don’t want to hire a professional copywriter — a starter for 5. Not everyone wants or needs to hire a copywriter to write the content for their website or blogs. Small businesses, one man bands and more can… Read More
Get Organised With Pomofocus!
If you know me, you know that disorganisation is kind of my flex… But being scatty, chaotic and disorganised does not a good business person make. One of the best things I started using last year to get a little more organisation into my life (and believe me, I’ve tried… Read More
Why You Should Have 2 Blog Titles For Most Blogs You Write
In the past few weeks, more and more of my mentoring clients want to talk about blogging, and in particular how to get more people to read their blogs. “I’m Tweeting and Facebooking my blogs like mad, but I still only get a handful of readers, and that peters out after a… Read More
I Offer Free SEO & Blogging Advice – But There’s A Catch
I was just looking through some old blog posts of mine and was reminded of the day I received a PM that said: “Sorry you couldn’t help me out with some advice, maybe next time eh?” At the same time I got an email saying: “It’s a shame you couldn’t… Read More