These are the random thoughts on SEO, Content, and LinkedIn that actually made it into blog posts - there are a whole load more still in my head or over on LinkedIn
Nikki-Pilkington.com 12 Days Of Christmas Song
All together now! On the first day of Christmas, Nikki gave to me: A first place on Google for me On the second day of Christmas, Nikki gave to me: 2 new subscribers, andA first place on Google for me On the third day of Christmas, Nikki gave to me:… Read More
Happy Christmas Everyone!
On Christmas Eve, I’m going to leave you with the wise words of Ryan Reynolds in Spirited, words that could be as much about copywriting as they could about Christmas trees. Happy Christmas everyone! Look, real trees are trending downwardYour sales continue slippingThey destroyed your bottom linesWith plastic pines and… Read More
Generate Blog Post Ideas With Google’s ‘People Also Ask’
We’ve all been there — staring at the screen, knowing we need to come up with a blog post, LinkedIn thread or an article, but the words aren’t flowing and the ideas aren’t coming. I’m going to share with you one of the easiest ways to find blog post ideas… Read More
Google E-E-A-T — What On Earth Is Double EAT Content?
I’ll have another ‘E’ please, Bob… If you’re a content creator (whether a business owner who writes for themselves, a copywriter, an author, or something else entirely), you may have heard of E-A-T. It’s possible, even probable, that you haven’t. If you are at all interested in ranking on Google,… Read More
Google December 2022 Link Spam Update
“10,000 backlinks for a fiver!” “We get you backlinks with authority GUARANTEED!” “You can’t get to #1 on Google without our automatic backlinks package!” I wish I could get as excited about backlinks as the people selling them… Thankfully, Google is excited about them too, and is currently in the… Read More
Paying A Copywriting Expert? Let Them Do Their Job!
My Clients Come To Me Because I’m A Copywriting Expert. So You’d Expect Them To Listen To Me, Right? Unfortunately not always. Going through some old emails I came across this feedback from an ex-client about a blog post I’d written for them. “It’s great, but I feel as if… Read More
“SEO? Speak To Nikki. She’s A Bloody Legend”
It’s always a little scary when another copywriter wants to have a 1-2-1 with me, (because hey, what do I know?) but I think it went well… The always lovely Katie Murray of Katie Jo Copywriting took the plunge to find out more about how to include SEO in her copywriting… Read More
Google SEO – Do You Need To E-A-T More?
If, like me, you love your food, then EAT is more likely to mean something other than SEO. But for those who may not be as familiar with Google’s term: EAT stands for “Expertise, Authority, and Trustworthiness.” And when it comes to SEO, these three factors are crucial for ensuring… Read More
5 Ways To Keep Your Blog Updated Over The Christmas Period
You’ve worked hard all year on your blog, and your comments, visitors and Google traffic is reflecting that graft. But let’s face it, it’s Christmas week and you might not feel like blogging with a bellyful of mince pies, or nipping down in between basting the turkey and boiling the… Read More
6 Reasons NOT To Work With Nikki Pilkington, SEO Copywriter
When it comes to SEO Copywriting for your website, I could tell you I’m the best. I could explain that no-one else can do the job for you. I could say that, out of the millions of copywriters out there, I’m the one for you. But the fact is, that… Read More
Don’t Worry Copywriters, ChatGPT Isn’t Taking Over The World Just Yet
I asked ChatGPT to write me 3 paragraphs with a chatty tone of voice about why ChatGPT won’t put copywriters out of a job, and here’s what it said, unedited by me: ✨✨✨✨ As a large language model trained by OpenAI, I can assure you that ChatGPT won’t be putting… Read More
Clean Up Your LinkedIn Feed In 2 Easy Steps
I was talking to a friend last night about how LinkedIn goes through phases. And how a lot of those phases are dictated by which of the latest ‘LinkedIn experts’ is flavour of the month. You can almost always tell when an expert has launched a new LinkedIn course and… Read More